If your social media views are down right now, one smart strategy is to lean into doing lives.

That’s exactly what a lot of creators are trying, especially as TikTok continues to shift. But here’s where things get frustrating fast: creators jump from TikTok lives to Instagram, YouTube, or Facebook expecting the same experience… and it’s not!

Fewer people and way less engagement in the comments

Which leads to the wrong conclusion:
👉 “Lives on other platforms don’t work.”

But that is not true!

The strategy is completely different depending on the platform and that’s what today's podcast episode is all about.

Here’s what I cover:

· Why planning matters more than spontaneity on certain platforms

· How promotion is an important part of the game

· What to think about if you’re new to lives or if you don’t love doing them

· How to approach lives as a community-building tool, not a performance

I also share practical ways to stay on track during a live, handle distractions, and structure your content so you don’t freeze when engagement dips or comments go sideways.

If your views are down and you’ve been wondering what your next move should be, this episode will help you reset your expectations and build a smarter live strategy.

Join the studio here: https://muthership.mn.co

Check out HubSpot here: https://ecosystem.hubspot.com/marketplace/listing/descript?utm_campaign=27880031-PLTFM%20%7C%20Descript%20Joint%20Marketing&utm_source=CreatorLogic

Today's episode starts with a word everyone uses in social media that I’ve never really liked.

“Hook.”

It sounds like trickery.
Like clickbait.
Like you’re trying to catch someone instead of connect with them.

And that’s not how I think about content at all.

In today’s podcast episode, I break down why I don’t use the word hook — and what I use instead: an engaging opening.

Because the goal isn’t to trick your audience.

It’s to help the right people immediately understand:

· what the video is about

· who it’s for

· and why they should stay

In this episode, you’ll learn:

• What an engaging opening actually is (and why it’s only 3–5 seconds long)
• Why “hello,” “good morning,” and long intros quietly kill your retention
• How small opening tweaks can completely change your analytics
• The mindset shift that makes openings feel natural instead of salesy
• The 5 simple checks I mentally run before I ever hit post

If you’ve ever felt weird thinking “I need a better hook,” or wondered why good content isn’t holding attention the way it should, this episode will help you rethink your openings completely.

Join the studio to participate in our next challenge and level up your content: https://muthership.mn.co

You probably haven’t thought about your social media bio in a while.
And if you’re thinking, “I already took care of that” today’s podcast episode is exactly for you.

This week’s podcast is less about rewriting a bio and more about something bigger:
the quiet, easy-to-miss places where your online presence slowly becomes outdated… without you realizing it.

Your TikTok profile.
Your Instagram bio.
Your LinkedIn headline.
Your website’s About page.

All those little “about you” spots that once felt right, but may no longer reflect who you are, what you do, or how you help people now.

In this episode, I walk through:

· Why bios matter more than we think (especially for the people deciding whether to follow you)

· The subtle difference between your name and your username—and why it matters

· Why many creators accidentally make their profiles harder to understand, not easier

· The real trade-offs between creator vs. business accounts

· How links, calls-to-action, and even emojis can either help or confuse

This is not a checklist episode.
It’s more of a “take a minute to review” episode.

The kind that makes you think,
“Oh wow… I should probably go check that.”

For more help with your social media goals, join the Muthership Creator Studio here: https://muthership.mn.co/