Mountain Moguls: Ripped Gear? No Problem with NoSo
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Mountain Moguls: Ripped Gear? No Problem with NoSo
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Kelli Jones's idea for NoSo Patches took shape in the tram line at Jackson Hole Mountain Resort, where skiers kept asking about the homemade artsy repair patches on her gear. After realizing there was a business idea in selling her nylon fixes, she launched a crowdfunding campaign in 2016 that led to continual growth since – with her inventory now sold online and in thousands of stores around the country. Jones talks about her guiding philosophy of "people, planet, profit," and what responsible capitalism looks like in practice, from sustainable materials to the artists she partners with to design each patch.
About Mountain Moguls:
Angel investor, former public company CEO and Jackson resident Alex Alimanestianu introduces “Mountain Moguls,” a new KHOL interview radio show and podcast exploring the history, strategy and personality behind homegrown businesses in the Tetons. Alimanestianu spotlights local entrepreneurs, founders and business owners, offering an unvarnished, inside view of the distinct challenges they face and the opportunities they pursue in this unique mountain town. The first five episodes feature deep-dive conversations with the leaders of Stio, Persephone, The Darwin Ranch, Prugh Real Estate and NoSo Patches.
Locally produced stories Tune in to 89.1 KHOL at 9 p.m. on Sundays for more episodes.
