If your website gets traffic but not leads, your homepage is probably leaking conversions. In this episode of Measured, we share a 5 minute website audit checklist to improve clarity, build trust, and make the next step obvious.

In this episode: - The attention window: 0 to 3 seconds speed, 3 to 10 seconds clarity, 10 to 20 seconds trust - The model: Clarity to Trust to Path - Above the fold essentials: headline, subhead, primary CTA, proof near the CTA - The 3 biggest leaks: confusion, friction, waiting - The 5 minute audit questions you can run on any homepage

Customer question: My old agency kept talking about impressions and clicks, but revenue did not change. What should I actually pay attention to?

Featured project: Camp Okoboji https://www.campokoboji.org/

Example mentioned: https://companiesmidwest.com/

In this episode of Measured, we break down Search Everywhere SEO and share a simple Core vs Wrapper framework so one idea can work on Google, Reddit, LinkedIn, and your website without copy paste content.

Search is not just Google anymore. People search inside platforms (Reddit, LinkedIn, YouTube, TikTok, Amazon) and Google is increasingly surfacing those conversations too. If you want to be found, you need to show up where your customers actually look, then make the handoff from platform to website clean.

In this episode, we cover: - What “Search Everywhere SEO” actually means - Why Reddit and LinkedIn results can rank in Google - Why copy and paste content across platforms usually fails - Core vs Wrapper: what stays the same vs what must change by platform - The 3 wrappers that matter most: Preview, Post, Page - What to measure so this stays grounded in outcomes

Core vs Wrapper (quick definitions) Core: the point, proof, takeaway, and what to do next Wrapper: the platform specific packaging (hook, length, format, CTA, plus preview details like title, description, and image)

Also in this episode Customer question: Do we really need to keep adding content to our website? Featured project: Torino Leather Company (handmade in the USA leather goods) https://torinoleather.com/

AI content is everywhere, but most businesses are still asking the same question: is it helping SEO or quietly hurting it?

In this episode of Measured, we break down what “AI content” actually means, explain what an LLM is (the technology behind tools like ChatGPT and Gemini), and walk through the real difference between AI generated content and AI assisted content. We also cover where AI creates risk for search, including generic sameness, made up facts, weak point of view, and publishing large volumes of content that looks fine but earns no trust.

From there, we share a simple workflow you can actually rely on. Start with keywords and search intent, use AI to build structure and a first draft, then apply a human pass to add accuracy, depth, brand voice, and real value like examples, screenshots, and firsthand experience. We also talk through what to measure so AI stays tied to results, including time saved, how much rewriting was required, fact corrections, and how performance shows up in impressions, clicks, and conversions over time.

Also in this episode Customer question: We launched a new website. Why isn’t anyone finding it yet? Featured project: City of Spencer, Iowa, including a new website and a custom app that connects directly into WordPress - spenceriowacity.com

Search is becoming an answer engine

In this episode of Measured, we break down Google AI Mode, how it works, and what SEO visibility actually means when results are summarized inside the answer itself.

We explain what AI Mode pulls from, why it does not discover new sites, and the fundamentals required to be included. That includes being indexed, earning trust, answering real questions clearly, showing real experience, structuring content so it is easy to understand, and delivering a fast, usable page when people land.

Then we focus on performance. Page speed is the first impression of user experience. When pages are slow, people leave before the content matters and trust drops immediately. We walk through how to measure speed using PageSpeed Insights and what to prioritize when load times are not where they should be, starting with clarity around what you do, who it is for, and what the next step is.

Also in this episode: Customer question: Should we be posting on every social platform Tool spotlight: What is UpScrolled and why people are switching to it Featured project: Albert City Threshermen and Collectors Show in Albert City, Iowa, including how we are connecting a custom CRM to WordPress and WooCommerce

What happens to measurement when the click disappears

In this episode of Measured, we unpack what changes when AI becomes the interface. Ads are expected to appear inside tools like ChatGPT, where visibility is driven by recommendations and references, not clicks.

We break down what we actually know about advertising in AI so far, why zero click environments change performance expectations, and how limited inventory and trust will matter more than ever. Then we zoom out to the bigger issue teams are already facing: weaker tracking, less shared data, and declining attribution accuracy.

That reality forces a reset in how measurement works. Less focus on perfect precision, more focus on direction, decision making, and first party data you control.

Also in this episode: Customer question: Do WordPress updates really matter, or can they be ignored Featured project: Midwest Land Management in Spencer, Iowa

If marketing is going to perform in an AI first world, the standard stays the same: clarity, control, and measurement that actually drives decisions.

How do you know if what you’re doing is actually working?

In this first episode of Measured, we introduce what the show is all about: growth with intention, backed by data, experience, and context (not hype). You’ll learn the 3 question framework we use to evaluate growth on real projects, plus how to choose one or two signals that actually prove progress and drive a decision.

We also break down a featured project, Herc Outdoors in Pine City, MN, including what to measure when moving from WordPress to Shopify and what should change after launch. If you’re starting today, don’t measure growth first. Measure clarity.