Measured: 5 Minute Website Audit Checklist, Fix Your Homepage Fast
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Measured: 5 Minute Website Audit Checklist, Fix Your Homepage Fast
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If your website gets traffic but not leads, your homepage is probably leaking conversions. In this episode of Measured, we share a 5 minute website audit checklist to improve clarity, build trust, and make the next step obvious.
In this episode: - The attention window: 0 to 3 seconds speed, 3 to 10 seconds clarity, 10 to 20 seconds trust - The model: Clarity to Trust to Path - Above the fold essentials: headline, subhead, primary CTA, proof near the CTA - The 3 biggest leaks: confusion, friction, waiting - The 5 minute audit questions you can run on any homepage
Customer question: My old agency kept talking about impressions and clicks, but revenue did not change. What should I actually pay attention to?
Featured project: Camp Okoboji https://www.campokoboji.org/
Example mentioned: https://companiesmidwest.com/
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