For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in the saturated, skeptical 2026 market” on the podcast!

I highly recommend watching the video of the workshop because the visuals, images, and diagrams show you in detail the systems we’re talking about.

▶️ Watch the workshop and enroll here!

Here’s what you’ll learn in this workshop:

1️⃣ The #1 shift that turns a “nice” website into one that books clients at $200+

2️⃣ The secret to keeping variety in your caseload and still standing out

3️⃣ How to be seen as the go-to expert in your niche (without sounding arrogant or salesy)

4️⃣ Why outsourcing your copy to AI could be costing you real clients (and what to do instead if you’ve already tried ChatGPT)

Resources & Links Mentioned:

1. Confident Copy (discount, bonuses, & live support expire 1/29): walkerstrategyco.com/cc
2. Squarespace Templates: walkerstrategyco.com/templates
3. The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

This episode is a behind-the-scenes look at Confident Copy—why I created it, who it’s designed for, and how to decide whether it’s the right next step for you.As we head into our January enrollment, I wanted to record a single place you could go to understand exactly what Confident Copy is (and isn’t).

In this episode, I walk through how the program is structured, the kinds of results clinicians see when they go through it, the difference between Confident Copy and Confident Copy Plus, and why this round is the last opportunity to receive live support until later this year. If you’ve been curious, on the fence, or trying to decide if this is the right season to invest in your marketing foundation, this episode will give you clarity.

Here’s what you’ll learn in this episode:

1️⃣ Why I built Confident Copy as a skill-building framework—not just a website program

2️⃣ Who Confident Copy is a great fit for (and who should wait)

3️⃣ What you’ll walk away with by the end of the program—from niche clarity to a complete marketing foundation

4️⃣ How live support, coaching calls, and feedback work during this January round

Resources & Links Mentioned:

1. Enroll in Confident Copy (January enrollment, discounts applied automatically): https://walkerstrategyco.com/cc
2. Join the Clear Website, Full Caseload workshop: https://walkerstrategyco.com/cwfc
3. Calculate your ROI: https://walkerstrategyco.com/roi
4. The Walker Strategy Co website: https://walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You know you need a niche. You might even *have* one. But if putting words to what you do still feels hard—or you’re worried your niche isn’t landing the way it should—this episode will feel deeply validating.

In this special episode, I’m sharing a live niche coaching session where I coached over ten therapists in real time on how to clarify who they serve, how they help, and what actually sets them apart in a saturated market. You’ll hear the real questions clinicians are asking, the sticking points they’re running into, and the “aha” moments that bring everything into focus.

This episode isn’t about finding the perfect niche statement. It’s about understanding how niches work, how to make yours client-centered, and how to talk about your work in a way that feels natural, confident, and easy for others to refer to.

Here’s what you’ll learn in this episode:

1️⃣ The four most effective ways to niche—and how to tell which one fits your work best

2️⃣ Why client-friendly language matters more than clinical accuracy in your niche statement

3️⃣ How to talk about your niche differently with clients vs. referral partners

4️⃣ What to do if you “like working with everyone” but still need a clear marketing message

Resources & Links Mentioned:

1. Join the Confident Copy waitlist (early access + extra discount):
2. https://walkerstrategyco.com/waitlist
3. Learn more about Confident Copy:
4. https://walkerstrategyco.com/cc
5. The Walker Strategy Co website:
6. https://walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

In this conversation, I’m sharing my predictions for marketing therapy practices in 2026, grounded in data from our most recent State of the Industry survey and insights from working with thousands of clinicians across the country. This is not a hype-filled “do more” episode. It’s a clear-eyed look at what’s actually changing, what still works, and where therapists need to focus if they want sustainable growth this year.

My core belief for 2026 is simple: this won’t be the year of more marketing—it will be the year of clearer marketing. We’re moving out of urgency-driven decision making and into a preference-driven market, where clarity, confidence, and trust matter more than ever.

Here’s what you’ll learn in this episode:

1️⃣ Why decision friction—not lack of demand—is the real bottleneck in therapy marketing right now

2️⃣ How your website is now doing the work urgency used to do—and why weak websites are being exposed

3️⃣ What AI will (and won’t) fix in 2026—and why point of view is becoming the biggest differentiator

4️⃣ Why the money conversation isn’t about clients paying for therapy, but clinicians trusting their marketing

Resources & Links Mentioned:

1. Join the Confident Copy waitlist for early access and an additional discount:
2. https://walkerstrategyco.com/waitlist
3. Learn more about Confident Copy:
4. https://walkerstrategyco.com/cc
5. The Walker Strategy Co website:
6. https://walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

In this special episode, I’m sitting down with Gily Roselle, a clinician whose private practice journey beautifully illustrates what’s possible when clarity, patience, and values-aligned decisions come together over time.

Gily shares how she moved from a fully insurance-based solo practice to an 80% self-pay caseload—while also building a small, intentional group practice serving postpartum women and anxious moms. We talk honestly about niching, evolving your work as your life changes, letting go of panic-driven marketing, and what it actually looks like when your practice starts to feel calm instead of chaotic.

Whether you’re early in your practice, considering a pivot, or wondering if private pay is realistic for you, this conversation offers grounded reassurance and real-world insight—no hype, no shortcuts.

Here’s what you’ll learn in this episode:

1️⃣ How Gily found (and trusted) a niche that truly fit her—without locking herself into something forever

2️⃣ What changed when her website and messaging finally reflected the clients she wanted to serve

3️⃣ Why clarity, patience, and relationship-based marketing led to a calmer, more sustainable practice

Resources & Links Mentioned:

1. Join the Confident Copy waitlist: https://walkerstrategyco.com/waitlist
2. Learn more about Confident Copy: https://walkerstrategyco.com/cc
3. The Walker Strategy Co website: https://walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You can be doing a lot in your marketing and still feel stuck. Posting. Tweaking. Learning. Trying. And wondering why none of it seems to add up.

In this episode, I’m unpacking why effort alone isn’t what creates results in private practice anymore. Most therapists I work with are already showing up and putting energy into their marketing—but that energy isn’t compounding. Instead, it’s leaking out through unclear direction and high resistance.

We’re talking about momentum: what actually creates it, why pushing harder often makes things worse, and how small shifts in direction can make your marketing feel steadier, lighter, and far more effective this year. If you want 2026 to feel less exhausting and more predictable, this episode will help you see exactly where to focus.

Here’s what you’ll learn in this episode:

1️⃣ Why doing more isn’t creating results—and how energy “leaks” out of unclear systems

2️⃣ How direction and resistance determine whether your marketing compounds or drains you

3️⃣ What to prioritize early in the year if you want the rest of 2026 to feel calmer and more predictable

Resources & Links Mentioned:

1. Join the Confident Copy waitlist for early access and additional savings:
2. https://walkerstrategyco.com/waitlist
3. Apply to work with us: walkerstrategyco.com/apply
4. Episode 45 show notes: Your Intentions Aren’t Enough: What Actually Leads to Practice Growth
5. https://walkerstrategyco.com/show-notes/45
6. Episode 43 show notes: The Unsexy Work That Actually Fills a Therapy Caseload
7. https://walkerstrategyco.com/show-notes/43
8. The Walker Strategy Co website:
9. https://walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

It’s easy to set big intentions for the new year—especially as a thoughtful, reflective therapist. But let’s be honest: intentions alone don’t build the practice you want.

In this final episode of 2025, I’m sharing the quote that’s been sticking with me lately: “The day you plant the seed is not the day you eat the fruit—but it is the most significant day.” This episode is an invitation to move beyond just dreaming and into doing. I’ll walk you through how to recognize the places where you're stuck in reflection, and how to gently—but firmly—start making progress, even in the face of uncertainty.

If you’ve been waiting for confidence or clarity before making a move in your practice… this one’s for you.

Here’s what you’ll learn in this episode:

1️⃣ The quiet trap of intention-setting—and what most therapists are missing in the middle

2️⃣ What ACT therapy can teach you about values-driven marketing and imperfect commitment

3️⃣ Why action (not certainty) is the real foundation of confidence and growth

Resources & Links Mentioned:

1. Join the Confident Copy waitlist for early access and savings: walkerstrategyco.com/waitlist
2. The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Episode Summary

It’s the final full week of the year—and maybe, like me, you’re feeling both reflective and ready for some real rest. In this more personal episode, I’m sharing how choosing presence over performance has shaped my holiday season, my home, and my business.

If you’ve felt pressure to do more in your marketing (especially during the holidays), I invite you to consider a different approach. One that’s rooted in simplicity, intention, and a foundation that actually supports the business—and life—you want to build.

You won’t find any complicated strategies here. Just a warm reflection on what it looks like to step back, strip away the extras, and focus on what matters most.

Here’s what you’ll learn in this episode:

1️⃣ Why more marketing “twinkle lights” won’t fix a practice built on shaky foundations

2️⃣ How I created more joy this season by saying no—and what that might look like in your own business

3️⃣ The difference between marketing as performance vs. marketing from a place of trust and clarity

Resources & Links Mentioned:

1. Join the Confident Copy waitlist for early access and an extra discount: walkerstrategyco.com/waitlist
2. Take the 2025 State of the Industry Survey (open through Dec 31): walkerstrategyco.com/survey
3. The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.