This episode is a behind-the-scenes look at Confident Copy—why I created it, who it’s designed for, and how to decide whether it’s the right next step for you.As we head into our January enrollment, I wanted to record a single place you could go to understand exactly what Confident Copy is (and isn’t).

In this episode, I walk through how the program is structured, the kinds of results clinicians see when they go through it, the difference between Confident Copy and Confident Copy Plus, and why this round is the last opportunity to receive live support until later this year. If you’ve been curious, on the fence, or trying to decide if this is the right season to invest in your marketing foundation, this episode will give you clarity.

Here’s what you’ll learn in this episode:

1️⃣ Why I built Confident Copy as a skill-building framework—not just a website program

2️⃣ Who Confident Copy is a great fit for (and who should wait)

3️⃣ What you’ll walk away with by the end of the program—from niche clarity to a complete marketing foundation

4️⃣ How live support, coaching calls, and feedback work during this January round

Resources & Links Mentioned:

1. Enroll in Confident Copy (January enrollment, discounts applied automatically): https://walkerstrategyco.com/cc
2. Join the Clear Website, Full Caseload workshop: https://walkerstrategyco.com/cwfc
3. Calculate your ROI: https://walkerstrategyco.com/roi
4. The Walker Strategy Co website: https://walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You know you need a niche. You might even *have* one. But if putting words to what you do still feels hard—or you’re worried your niche isn’t landing the way it should—this episode will feel deeply validating.

In this special episode, I’m sharing a live niche coaching session where I coached over ten therapists in real time on how to clarify who they serve, how they help, and what actually sets them apart in a saturated market. You’ll hear the real questions clinicians are asking, the sticking points they’re running into, and the “aha” moments that bring everything into focus.

This episode isn’t about finding the perfect niche statement. It’s about understanding how niches work, how to make yours client-centered, and how to talk about your work in a way that feels natural, confident, and easy for others to refer to.

Here’s what you’ll learn in this episode:

1️⃣ The four most effective ways to niche—and how to tell which one fits your work best

2️⃣ Why client-friendly language matters more than clinical accuracy in your niche statement

3️⃣ How to talk about your niche differently with clients vs. referral partners

4️⃣ What to do if you “like working with everyone” but still need a clear marketing message

Resources & Links Mentioned:

1. Join the Confident Copy waitlist (early access + extra discount):
2. https://walkerstrategyco.com/waitlist
3. Learn more about Confident Copy:
4. https://walkerstrategyco.com/cc
5. The Walker Strategy Co website:
6. https://walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

In this conversation, I’m sharing my predictions for marketing therapy practices in 2026, grounded in data from our most recent State of the Industry survey and insights from working with thousands of clinicians across the country. This is not a hype-filled “do more” episode. It’s a clear-eyed look at what’s actually changing, what still works, and where therapists need to focus if they want sustainable growth this year.

My core belief for 2026 is simple: this won’t be the year of more marketing—it will be the year of clearer marketing. We’re moving out of urgency-driven decision making and into a preference-driven market, where clarity, confidence, and trust matter more than ever.

Here’s what you’ll learn in this episode:

1️⃣ Why decision friction—not lack of demand—is the real bottleneck in therapy marketing right now

2️⃣ How your website is now doing the work urgency used to do—and why weak websites are being exposed

3️⃣ What AI will (and won’t) fix in 2026—and why point of view is becoming the biggest differentiator

4️⃣ Why the money conversation isn’t about clients paying for therapy, but clinicians trusting their marketing

Resources & Links Mentioned:

1. Join the Confident Copy waitlist for early access and an additional discount:
2. https://walkerstrategyco.com/waitlist
3. Learn more about Confident Copy:
4. https://walkerstrategyco.com/cc
5. The Walker Strategy Co website:
6. https://walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.