Eric sits down with Blair Enns, founder of Win Without Pitching and a respected authority in the sales and marketing world, to explore what it really means to sell expertise with confidence. Known for challenging traditional sales tactics, Blair shares how credibility is built before a sales call ever happens, why mindset matters as much as strategy, and how solo marketers can support sales efforts without slipping into vendor mode. With practical frameworks and clear, experience driven insights, this conversation offers a smarter, more strategic way to think about selling that aligns with how modern teams actually work.

Links Mentioned in the show:

https://www.winwithoutpitching.com/

https://2bobs.com/

https://pitchanything.com/

Books:

The Four Conversations: A New Model for Selling Expertise

https://a.co/d/00RP41VO

The Win Without Pitching Manifesto

https://a.co/d/0e7haq66

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01:52 Origin Story and First Book

03:36 Four Conversations Overview

05:55 Sales Is the Sample

11:03 Expert Mindset and Mantra

14:46 Probative Conversation Explained

18:31 Lead Gen Ladder and The Flip

22:42 Marketing vs Sales Handoff

30:26 Niching Down for Credibility

34:04 Pursue vs Take Business

34:27 Take the Odd Job

36:04 Qualifying Both Ways

40:47 Stay Clinical Not Needy

47:16 Value Before Price

54:12 Three Option Closing

57:43 Magic Email Follow Up

59:55 Embrace Silence

01:00:43 Wrap Up and Links

This episode of Marketing Team of One steps beyond tactics and into the craft of brand with legendary lettering artist Gerard Huerta. Best known for creating some of the most recognizable logos and lettering in music and publishing, Gerard shares how a career built on drawing, curiosity, and creative discipline led to work that still holds up decades later.

Eric and Gerard talk about why hand-drawn design continues to matter in a digital-first world, how strong brands are shaped through intention and patience, and what it really means to do work you can stand behind years from now. Along the way, Gerard reflects on his creative process, the importance of adaptability, and why great brand work often starts with slowing down.

Links mentioned in the show:

https://www.gerardhuerta.com/

https://www.facebook.com/GerardHuertaDesign/

https://www.instagram.com/gerardhuerta/

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Eric is joined by marketing icon and longtime brand evangelist Guy Kawasaki for an energizing conversation that's equal parts practical, honest, and refreshingly grounded.

Together, they explore what it really takes to build influence in today's marketing landscape, especially when you're doing it all yourself. From the role of evangelism in modern branding to the shifting realities of social media, Guy shares a candid perspective on what still works, what's changed, and what solo marketers should focus on when time and resources are limited.

If you're managing your company's marketing with a small team (or no team at all), this episode will leave you with a clearer mindset on how to create stronger customer connections, make your message more meaningful, and build trust in a way that lasts.

Links mentioned in the show:

https://guykawasaki.com/

https://www.apple.com/

https://www.canva.com/

https://signal.org/

https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/

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Website redesigns tend to start with frustration and end with exhaustion. In this episode, Eric and Mike unpack why so many website projects go off the rails and how most of that pain can be avoided with the right planning upfront. They walk through how to audit an existing site, clarify goals for both the organization and its users, and design an information architecture that actually supports how people use a website. From ADA compliance and SEO risks to content inventories, site maps, and content matrixes, this conversation offers a practical framework for anyone responsible for managing, rebuilding, or improving a website. If the thought of tackling your site makes you sigh, this episode brings clarity before the chaos.

Links Mentioned in the show:

https://www.relume.io/

https://www.figma.com/figjam/

https://appsumo.com/

https://search.google.com/search-console/

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_____________________________________

00:00 Introduction and Host Welcome

00:28 Discussing Website Redesign Requests

01:38 Challenges in Website Redesign

02:26 Importance of Planning in Website Projects

03:30 Evaluating the Need for a Website Redesign

05:44 ADA Compliance and Website Redesign

11:56 Auditing Your Current Website

19:23 Setting Goals for Your Website

24:47 Starting with Drawing

24:54 Designing Information Architecture

25:06 Creating a Site Map

25:30 Using Digital Tools for Site Mapping

26:42 Testing Your Site Map

28:53 Prioritizing Content and Audiences

34:00 Building a Content Matrix

40:23 Planning and Scheduling

42:13 Avoiding Common Pitfalls

46:39 Recap and Final Thoughts

In this episode of Marketing Team of One, Eric sits down with Ryan Orcutt and Cameron Flett from one of the world's most famous design firms, Duarte, to explore what goes into high-stakes presentations. From executive keynotes to internal decks that drive major decisions, Ryan and Cameron share how storytelling, design, and delivery come together when the pressure is on. They break down why empathy for the audience matters, how presentations shape outcomes more than most people realize, and what solo marketers can take from world-class presentation work even with limited time and resources.

Links Mentioned in the show:

https://www.duarte.com/

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Content calendars get a bad reputation. They sound rigid, corporate, and like something you "should" be doing instead of something that actually helps.

In this episode, Eric and Mike reframe what a content calendar is really for: giving you clarity, consistency, and a system that doesn't make you want to quit marketing altogether. They walk through how to organize your ideas, define what you should actually talk about, and build a realistic posting rhythm that fits your life.

If your marketing feels scattered, overwhelming, or permanently stuck in planning mode, this episode will help you turn chaos into a system you can finally stick to.

Links mentioned in the show:

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In this episode, Mike and Eric rewind the tape on how the Marketing Team of One Podcast went from a long-running idea to an actual, consistent show. They walk through the early days, starting from the "do we really need a podcast?" debates, down to the realization that talking out loud works a lot better for them than staring at a blinking cursor. Each share the moments that shaped the podcast: the practical reasons behind choosing video, the decision to keep things conversational, the push for consistency, and the way they use each episode to help solo marketers feel less buried by the work.

It's part origin story, part creative therapy session, and part reminder that sometimes the best marketing you can do is simply showing up as yourself whether it be on camera, in real time, or figuring it out as you go.

NPR's Podcast Start Up Guide mentioned in the pod:
https://a.co/d/aEQ7E1F

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_____________________________________

00:00 Introduction and Welcome

00:56 Why Start a Podcast?

01:21 Choosing the Podcast Theme

03:13 Building Awareness and Trust

05:04 Commitment to Content Creation

06:24 Overcoming Initial Challenges

07:04 Defining the Podcast Audience

09:16 Setting Up the Podcast

13:07 Making the Podcast a Lifestyle Choice

15:17 Continuing the Podcast Journey

15:30 Building the Digital Platform

17:04 Recording Challenges and Practice Runs

18:23 Team Dynamics and Content Strategy

19:22 Launching and Scheduling Episodes

20:33 Editing and Production Insights

23:00 Strategic Shifts and Guest Appearances

24:55 SEO and Thumbnail Optimization

28:45 Evaluating Success and Future Plans

33:31 Concluding Thoughts and Gratitude

On this episode of Marketing Team of One, Eric sits down with Steve Joves, a creative leader and the Creative Manager for SAFE Credit Union. He has spent his career moving across industries and adapting to new challenges.

They talk about what it means to guide brand expression inside a growing organization, how to build creative systems that scale, and why collaboration often matters more than headcount. Steve shares his perspective on staying inspired, making design decisions with intention, and leading a team through change with clarity and humor. This conversation offers practical encouragement for marketers who work solo or lead small teams and want to create work that actually connects.

Links Mentioned in the show:

Wolves Amongst Zombies Movie -

https://youtu.be/CZDgVtL5txw?si=39PQHw39lfzbfGjo

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_____________________________________

01:30 Steve Jovez's Educational Background

02:23 Career Journey in Design and Gaming

04:28 Transition to Credit Union Industry

07:10 Role and Responsibilities of a Creative Manager

13:06 Creative Direction and Campaigns

21:08 Website Redesign and Brand Refresh

25:10 The Challenge of Incorporating Orange

26:39 Designing a Museum-Like Website

28:27 Successful Website Launch and Team Collaboration

30:21 Creative Campaigns and Theme Development

31:18 Storyboarding and Visual Representation

32:58 Creating an Award-Winning Short Film

35:37 Balancing Creativity and Marketing

44:21 Efficient Marketing Strategies

46:47 Podcast Recap and Closing Remarks