Eric sits down with Blair Enns, founder of Win Without Pitching and a respected authority in the sales and marketing world, to explore what it really means to sell expertise with confidence. Known for challenging traditional sales tactics, Blair shares how credibility is built before a sales call ever happens, why mindset matters as much as strategy, and how solo marketers can support sales efforts without slipping into vendor mode. With practical frameworks and clear, experience driven insights, this conversation offers a smarter, more strategic way to think about selling that aligns with how modern teams actually work.

Links Mentioned in the show:

https://www.winwithoutpitching.com/

https://2bobs.com/

https://pitchanything.com/

Books:

The Four Conversations: A New Model for Selling Expertise

https://a.co/d/00RP41VO

The Win Without Pitching Manifesto

https://a.co/d/0e7haq66

_____________________________________

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_____________________________________

01:52 Origin Story and First Book

03:36 Four Conversations Overview

05:55 Sales Is the Sample

11:03 Expert Mindset and Mantra

14:46 Probative Conversation Explained

18:31 Lead Gen Ladder and The Flip

22:42 Marketing vs Sales Handoff

30:26 Niching Down for Credibility

34:04 Pursue vs Take Business

34:27 Take the Odd Job

36:04 Qualifying Both Ways

40:47 Stay Clinical Not Needy

47:16 Value Before Price

54:12 Three Option Closing

57:43 Magic Email Follow Up

59:55 Embrace Silence

01:00:43 Wrap Up and Links

This episode of Marketing Team of One steps beyond tactics and into the craft of brand with legendary lettering artist Gerard Huerta. Best known for creating some of the most recognizable logos and lettering in music and publishing, Gerard shares how a career built on drawing, curiosity, and creative discipline led to work that still holds up decades later.

Eric and Gerard talk about why hand-drawn design continues to matter in a digital-first world, how strong brands are shaped through intention and patience, and what it really means to do work you can stand behind years from now. Along the way, Gerard reflects on his creative process, the importance of adaptability, and why great brand work often starts with slowing down.

Links mentioned in the show:

https://www.gerardhuerta.com/

https://www.facebook.com/GerardHuertaDesign/

https://www.instagram.com/gerardhuerta/

_____________________________________

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👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

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🔗 https://www.linkedin.com/in/michael-d-hendry/

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🔗https://www.linkedin.com/showcase/marketingteamofone/

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Buy our Merch:

If you want to show your support and represent the show, check out our merch store:

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https://fathom.partnerlinks.io/2mzzhdo4ekii

Eric is joined by marketing icon and longtime brand evangelist Guy Kawasaki for an energizing conversation that's equal parts practical, honest, and refreshingly grounded.

Together, they explore what it really takes to build influence in today's marketing landscape, especially when you're doing it all yourself. From the role of evangelism in modern branding to the shifting realities of social media, Guy shares a candid perspective on what still works, what's changed, and what solo marketers should focus on when time and resources are limited.

If you're managing your company's marketing with a small team (or no team at all), this episode will leave you with a clearer mindset on how to create stronger customer connections, make your message more meaningful, and build trust in a way that lasts.

Links mentioned in the show:

https://guykawasaki.com/

https://www.apple.com/

https://www.canva.com/

https://signal.org/

https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/

_____________________________________

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🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

🔗https://www.linkedin.com/showcase/marketingteamofone/

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📥 Download Free Tools - www.marketingteamofone.net/freebies

_____________________________________

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Engage in discussions, ask questions, and connect with fellow marketers:

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Visit Our Website:

For more resources, articles, and information, check out our website:

🌐 www.marketingteamofone.com

Buy our Merch:

If you want to show your support and represent the show, check out our merch store:

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_____________________________________

Referral Links:

If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii