Épisodes

  • B2B Go-to-Market Strategy Tips
    Feb 4 2025

    Identifying the target audience through market research and customer profiling, developing a compelling marketing and sales strategy using appropriate channels, and establishing a system for monitoring progress and adapting the plan based on Key Performance Indicators (KPIs) and feedback.

    The importance of aligning the product's value proposition with customer needs is stressed throughout.

    Afficher plus Afficher moins
    14 min
  • Get a Return on Your Marketing Investment
    Jan 15 2025

    Marketing is a black box for a lot of us. Many have made significant investment and not received what they expected.


    In this episode we break down the free tools to bring transparency to price and marketing functions. All available on www.CGP.Life .

    Afficher plus Afficher moins
    10 min
  • Decoding Business Rhythms
    Jan 14 2025

    Understanding the rhythms of both your customer's and industry is crucial for creating a successful marketing strategy. Each year, businesses have key milestones like budgeting periods and product launches. Recognizing these moments helps in aligning your marketing plans and ensures that your messaging is timely and relevant.

    Afficher plus Afficher moins
    15 min