Your agency could be winning clients, increasing revenue and still be losing money in places you haven't even considered.

Robert Patin, founder of Creative Agency Success, reveals the hidden costs eating into agency profits, from underpriced projects and inefficient operations to clients that cost more to serve than they're worth.

We explore what your financial numbers should be telling you, why growth can expose expensive weaknesses, and how better business development and stronger client relationships can unlock opportunities you're overlooking.

Packed with real-life examples and practical advice to help you find the money you're missing and improve your agency's profitability.

Learn More...

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Phone: +44 7877 042 804 Listen in to Roberts podcast https://podcasts.apple.com/gb/podcast/agency-blueprint/id1549623389 Connect with Robert Patin www.creativeagencysuccess.com DemandBird gives agencies a simpler, more affordable way to create, repurpose, approve, publish and measure content for multiple clients across multiple platforms, all in one place.

Click this link Demandbird.com/momentum for all the details, click 'sign up for trial, ’ and use the code ‘MOMENTUM26’ to receive the first week for free PLUS up to $149 off your first invoice.

ABOUT THE GUEST

Robert Patin is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. He is a two-time international best-selling author and is passionate about sharing his next-level strategies so that creative agency leaders will find fulfilment and growth.

About The Host

Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

You can post regularly on social media and still leave prospective clients wondering whether your agency is the right fit. If your plan starts with what can we publish this week? instead of who you want to reach and what they need to understand, it can become a hamster wheel of posts without a clear purpose.

Katy Howell, Partner at Rethink Social, joins me to discuss audience, relevance and measuring commercial progress. She also shares five questions to help you assess your agency’s last ten posts and spot what may be missing.

Learn More...

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Katy Howell: https://rethinksocial.co.uk, I's Social Pulling Its Weight?' Free diagnostic tool - https://scorecard.rethinksocial.co.uk/social-pulling-its-weight

ABOUT THE GUEST

Katy Howell is Partner at Rethink Social, bringing her experience directly to senior marketers who want sharper social strategy and a clearer connection between social activity and business results.

She founded Immediate Future in 2004 and spent 22 years building and running the specialist social media agency, working with major B2B and consumer brands including Sony and Fujitsu.

She's a regular industry commentator, speaker and author, known for her straight-talking approach to marketing and her determination to make social earn its keep.

About The Host

Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

What would happen to your agency if you suddenly couldn't work?

When Jaye Cowle, founder of £3m+ agency Launch, was diagnosed with cancer, she discovered just how much of the business depended on her.

Drawing on our original conversation, we explore the hidden risks of founder dependency, the importance of financial resilience, systems and people, and how to protect your agency against the unexpected.

Practical lessons for building a stronger, more resilient business that doesn't rely on you for everything.

Learn More...

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Phone: +44 7877 042 804

Connect with Jaye Cowle: https://www.linkedin.com/in/jayecowle/ and https://launchonline.co.uk/

Listen to the full episode with Jaye - From 40% Client Loss to £3M+: How Jaye Cowle Built a Resilient Agency in a Tough Market https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000740762254

ABOUT THE GUEST

Jaye Cowle is the Founder and CEO of Launch, a performance marketing agency that grows ecommerce and travel brands. Over the past 13 years, she's helped businesses break through growth plateaus by rebalancing short-term performance with long-term brand building, proving you don't have to sacrifice ROAS to build sustainable growth. Launch works with marketing leaders who need a smarter approach to create demand, not just capture it. She's also built Launch on the belief that happy teams deliver better results and the agency's growth and client successes proves it.

About The Host

Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

Thinking of selling your agency? Your clients could have more influence on its value than you realise.

Remeny Armitage and I. talk about the hidden risks and opportunities sitting within agency-client relationships.

We explore what buyers can't learn from the accounts, how client loyalty and founder dependency affect agency valuations, and why losing clients after a sale could cost you dearly through earn-out payments.

Plus, real examples of how listening to clients has uncovered new revenue, protected relationships and even influenced whether an acquisition went ahead.

LEARN MORE....

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Phone: +44 7877 042 804 Remeny Armitage - www.brilliantandhuman.com https://www.linkedin.com/in/remeny/

To book a free 30-minute "how sticky are your clients?" conversation with Remeny, or claim a copy of The Agency-Client Benchmark Report, email remeny@brilliantandhuman.com

ABOUT THE GUEST

Remeny Armitage is the founder of Brilliant and Human, and has spent 25 years working with UK agencies. She runs independent conversations with agencies' clients to find out what they really think, and turns that into evidence founders can act on. She's the author of

The Agency-Client Benchmark Report, and now helps agency owners strengthen the value of their business before a sale, and helps buyers find out what they're really buying before they sign.

About The Host

Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

AI is making creative execution faster and cheaper. So where does that leave agency value?

Jeff Linder draws on more than 40 years in advertising to share stories from Madison Avenue, Evian and major client campaigns, and what they reveal about creativity, client relationships and the importance of great ideas.

If execution is becoming easier, the real value may lie in knowing what is worth saying in the first place.

Learn More...

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Phone: +44 7877 042 804 Jeff Linder - www.freshbrandinggroup.com. https://www.linkedin.com/in/jeff-linder/

ABOUT THE GUEST

Jeff Linder launched Fresh Branding Group in 2007 after more than 30 years as a copywriter and creative director at leading Madison Avenue agencies including Doyle Dane Bernbach, TBWA and Ogilvy & Mather.

He has created campaigns for brands including VW, Audi, Evian, Wilson Sporting Goods, American Express and Xerox. Today, Fresh Branding Group works with businesses from start-ups to mid-sized companies, with particular success in beverages, wine and spirits, and OTC pharma.

Jeff’s work has won dozens of creative awards throughout his career.

ABOUT THE HOST

About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.