Épisodes

  • How Agencies Can Win More Pitches Without Burning Out the Team

    How Agencies Can Win More Pitches Without Burning Out the Team
    May 13 2026
    Pitching can give you brilliant opportunities, but it can also drain time, money, energy and morale. In this episode, Tracey shares lessons from Marcus Elliott Brown on how agencies can qualify pitches more carefully, prepare with more discipline, rehearse properly and protect their teams from chaotic new business. A must-listen for agency owners who want to win better pitches without relying on all-nighters, panic and goodwill. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Marcus Elliot Brown (Ep. 29) ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 00:00 Introduction: The Dual Nature of Pitching in Agency Life 06:38 The Impact of Pitching on Existing Client Business & Margins 12:39 Why Agencies Still Overlook the Human Element in Pitching 18:08 The Importance of Team Presentation & Q&A Preparation 21:53 Key Lesson 4: Poor Pitching Damages Your Team's Well-being 25:48 The "Drama of Pitching" is a Sign of Poor Process, Not Pride 26:21 A Better Pitch Process Protects the Team as Well as Challenges Them 28:00 Why Pitching Goes Wrong: Optimism, Ego, Habit, and Fear 29:41 Actionable Steps: How to Pitch Differently and More Effectively 30:42 Conclusion: Be Selective, Structured, Prepared, and Protective 31:22 The Ultimate Challenge: Evaluate Your Agency's Pitching Process Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
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    33 min
  • How to Sell Agency Services Without Feeling Pushy or Salesy

    How to Sell Agency Services Without Feeling Pushy or Salesy
    May 7 2026
    If selling agency services feels uncomfortable, this episode will help you rethink the whole sales conversation. Tracey shares practical lessons from Aleasha Bahr and Alice Heiman on how agency owners can sell with more confidence, ask better questions, avoid generic proposals, and build trust without sounding pushy or desperate. A useful episode for agencies that want better-fit clients, stronger sales conversations and a more natural approach to winning work. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Alice Heiman (Ep.32), Aleasha Bahr (Ep.34) ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 00:00 - The Discomfort of Sales 01:33 - The Black Sheep Method 4:50 - Authentic Sales Conversations 14:30 - The Importance of Quality Questions 30:00 - Improving Outreach and Messaging Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
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    36 min
  • How to Pursue Best Fit Agency Opportunities and Avoid Costly Mismatches

    How to Pursue Best Fit Agency Opportunities and Avoid Costly Mismatches
    Apr 30 2026
    A lot of agencies think they need more leads, more pitches and more conversations. But often the real problem is saying yes to the wrong opportunities. In this episode, I pull together lessons from past guests on bad-fit prospects, weak qualification, poor targeting and the real cost of chasing work that does not suit your agency. A practical episode on how to make better decisions, protect your time and focus on stronger-fit growth. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Alice Heiman (Ep.32), Aleasha Bahr (Ep.34) and Marcus Elliot Brown (Ep.29). About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS: Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) 01:40 - Qualification and the Power of Saying "No"07:15 - Defining Your "Anti-Audience"11:20 - The Financial Reality and Hidden Costs of Pitching15:30 - Smarter Outreach Strategies and Avoiding Desperation
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    31 min
  • People Powered Marketing: The Underrated Growth Lever for Agencies with Katie Street

    People Powered Marketing: The Underrated Growth Lever for Agencies with Katie Street
    Apr 23 2026
    In this episode, marketing strategist Katie Street reveals how businesses can use people powered marketing to build trust and accelerate lead generation. Discover why B2B success hinges on authentic human connections, not just polished content. Katie shares how brands like HubSpot and PayPal transform marketing by putting people front and centre, creating influence and loyalty. Learn tactics like leveraging employee content and hosting events that even small teams can implement. Perfect for marketers ready to rethink their approach and differentiate through genuine relationships. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. ABOUT KATIE/HOW TO CONNECT Katie Street is a bold, no-BS marketing strategist, speaker, and founder of Street Agency, helping brands like Shopify, Stripe, and Contentful turn marketing into real sales conversations. She hosts the Marketing in the Madness podcast (partnered with Shoptalk Europe), where she interviews the brightest minds in marketing, tech, and innovation to uncover what actually works. Katie is also a fierce advocate for women in marketing and tech, leading mentorship initiatives and helping elevate female voices on major industry stages. Through high-impact B2B events and people-powered, content-led marketing, she helps businesses cut through the noise, build trust, and create lasting relationships https://www.linkedin.com/in/katiestreet/ ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 5:30 - Market Shifts & Big Brand Examples 11:15 - Overcoming Founder Reluctance 17:00 - Content Formats & "Stopping the Scroll" 22:30 - Integrating AI Without Losing Authenticity Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
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    1 h et 3 min
  • Agency Client Retention: How to Keep and Grow Clients

    Agency Client Retention: How to Keep and Grow Clients
    Apr 16 2026
    A lot of agencies focus so hard on winning new business that they overlook one of the easiest routes to growth: the clients they already have. In this episode, I pull together lessons from past guests on why agencies lose clients, what clients actually complain about, and how better listening, communication, onboarding and proactivity can turn existing accounts into stronger, more profitable relationships. We get into why silence does not always mean satisfaction, why price is often not the real issue, and how client feedback can uncover new services and growth opportunities you might otherwise miss. If you want healthier agency growth, this is a useful reminder that retention is sales too. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Remeny Armitage (Ep.36), Alice Heiman (Ep.32), Aleasha Bahr (Ep.34) and Marcus Elliot Brown (Ep.29). About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 02:20 - Uncovering What Clients Really Think 06:20 - The True Drivers of Client Churn & Moving Beyond Price 13:40 - Why Retention and Onboarding are Sales Functions 17:00 - The Hidden Cost of Over-Pitching Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
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    34 min
  • Why Running an Agency Gets Harder and To Make It Easier

    Why Running an Agency Gets Harder and To Make It Easier
    Apr 9 2026
    Running an agency is often harder than it looks from the outside and more than many people admit. In this episode, I pull together lessons from past guests who have built, scaled, or exited agencies to explore why agency life gets more difficult at certain stages and what smart founders do to make it easier. We get into what happens when referrals stop being enough, why markets change faster than agencies do, why growth stalls when there is no real commercial engine, and why the founder so often becomes the bottleneck. We also touch on the hidden cost of trying to carry too much alone. If you run an agency and growth feels slower, heavier or more complicated than it used to, this episode will help you step back, think more clearly, and focus on what may actually need to change. Draws on past conversations with Trenton Moss, Dominic Bonaker, James Rose and Jack Porter-Smith LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 01:43 - The myth that good work guarantees growth, featuring Trenton Moss 09:37 - Evolving your offer when the market moves, featuring Dominic Boneker 12:47 - Breaking through revenue growth ceilings, featuring James Rose 15:10 - The personal cost and loneliness of leadership, featuring Jack Porter-Smith Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
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    26 min
  • Can ChatGPT Replace a Marketing Manager? Building a Marketing Process with AI - Cary Weston

    Can ChatGPT Replace a Marketing Manager? Building a Marketing Process with AI - Cary Weston
    Apr 1 2026
    Can ChatGPT replace a marketing manager? In this episode, Cary Weston shares how agencies and consultants can use AI to build a smarter marketing process, sharpen strategy, and save time and money without losing authenticity. We also explore practical ways to use ChatGPT, what still needs a human touch, and why common-sense marketing beats hype every time. LEARN MORE: Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Cary Weston www.CaryWeston.com www.ChatGPTExperiment.com https://www.linkedin.com/in/caryweston/ Developing a Marketing Project in ChatGPT - create a ready-to-go marketing partner to save hours, stay consistent, and connect more effectively with your audience. https://chatgptexperiment.com/samplemarketingproject/ (pw = 12345) ABOUT THE GUEST Cary Weston is a seasoned marketing professional offer coaching, consulting, and guidance. He is a founder and former partner in the Maine-based advertising and marketing firm, Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. He is a master at offering practical AI advice for business. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 02:30 - Common struggles for agency owners and the pressure of marketing. 05:35 - Addressing business anxiety surrounding the adoption of AI. 07:05 - Viewing AI as an ‘Amazing Intern’ rather than a magic bullet. 12:50 - Giving AI permission to act as an objective customer. 17:10 - Why business owners are often better marketers than they realise. 21:30 - Mid-episode break: sponsorship opportunities and lead generation. 25:40 - Moving from self-promotion to high-value educational content. 28:35 - Using AI as a brainstorming partner for major business decisions. 31:35 - The four-part framework for effective AI prompting. 36:00 - How to maintain an authentic voice in AI-generated content. 41:45 - Cary's experience exiting his agency and his life after ownership.
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    57 min
  • Podcasts for Brands: How to Build Trust Fast and Increase Brand Awareness

    Podcasts for Brands: How to Build Trust Fast and Increase Brand Awareness
    Mar 26 2026
    Podcasting is not one-size-fits-all. In this episode, Neil Cowling explains how brands can use different podcast options strategically and cost-effectively to build awareness, strengthen authority and trust, and become a content engine. A practical conversation for any business thinking about how podcasting could fit into its wider growth strategy. Learn More... LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Get in touch with Neil Cowling Phone: +44 7877 042 804. https://www.linkedin.com/in/neilscowling Check out https://freshair.audio/ ABOUT THE GUEST Neil Cowling is a former BBC national radio producer and is now the founder of Fresh Air - the leading podcast agency for brands. He has worked on major events such as London 2012 and with some of the biggest names such as Sir David Attenborough. Now Fresh Air works for brands such as Barclays, L’Oreal and English Heritage. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 06:58 - Success Stories: Legal & General and Waitrose 14:02 - Podcasts as a Lead Generation Engine 21:32 - Determining the Ideal Podcast Length 28:03 - Measuring Podcast Success and ROI 33:28 - Alternatives to Starting Your Own Show 41:21 - How to Take the First Step ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
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    1 h et 2 min