Your agency could be winning clients, increasing revenue and still be losing money in places you haven't even considered.

Robert Patin, founder of Creative Agency Success, reveals the hidden costs eating into agency profits, from underpriced projects and inefficient operations to clients that cost more to serve than they're worth.

We explore what your financial numbers should be telling you, why growth can expose expensive weaknesses, and how better business development and stronger client relationships can unlock opportunities you're overlooking.

Packed with real-life examples and practical advice to help you find the money you're missing and improve your agency's profitability.

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Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Phone: +44 7877 042 804 Listen in to Roberts podcast https://podcasts.apple.com/gb/podcast/agency-blueprint/id1549623389 Connect with Robert Patin www.creativeagencysuccess.com DemandBird gives agencies a simpler, more affordable way to create, repurpose, approve, publish and measure content for multiple clients across multiple platforms, all in one place.

Click this link Demandbird.com/momentum for all the details, click 'sign up for trial, ’ and use the code ‘MOMENTUM26’ to receive the first week for free PLUS up to $149 off your first invoice.

ABOUT THE GUEST

Robert Patin is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. He is a two-time international best-selling author and is passionate about sharing his next-level strategies so that creative agency leaders will find fulfilment and growth.

About The Host

Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

You can post regularly on social media and still leave prospective clients wondering whether your agency is the right fit. If your plan starts with what can we publish this week? instead of who you want to reach and what they need to understand, it can become a hamster wheel of posts without a clear purpose.

Katy Howell, Partner at Rethink Social, joins me to discuss audience, relevance and measuring commercial progress. She also shares five questions to help you assess your agency’s last ten posts and spot what may be missing.

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Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Katy Howell: https://rethinksocial.co.uk, I's Social Pulling Its Weight?' Free diagnostic tool - https://scorecard.rethinksocial.co.uk/social-pulling-its-weight

ABOUT THE GUEST

Katy Howell is Partner at Rethink Social, bringing her experience directly to senior marketers who want sharper social strategy and a clearer connection between social activity and business results.

She founded Immediate Future in 2004 and spent 22 years building and running the specialist social media agency, working with major B2B and consumer brands including Sony and Fujitsu.

She's a regular industry commentator, speaker and author, known for her straight-talking approach to marketing and her determination to make social earn its keep.

About The Host

Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.

What would happen to your agency if you suddenly couldn't work?

When Jaye Cowle, founder of £3m+ agency Launch, was diagnosed with cancer, she discovered just how much of the business depended on her.

Drawing on our original conversation, we explore the hidden risks of founder dependency, the importance of financial resilience, systems and people, and how to protect your agency against the unexpected.

Practical lessons for building a stronger, more resilient business that doesn't rely on you for everything.

Learn More...

Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett

Website: www.marketingmomentumforagencies.com

Book a call: calendly.com/tracey-burnett/triage

Email: tracey@leadstosuccessglobal.com

Phone: +44 7877 042 804

Connect with Jaye Cowle: https://www.linkedin.com/in/jayecowle/ and https://launchonline.co.uk/

Listen to the full episode with Jaye - From 40% Client Loss to £3M+: How Jaye Cowle Built a Resilient Agency in a Tough Market https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000740762254

ABOUT THE GUEST

Jaye Cowle is the Founder and CEO of Launch, a performance marketing agency that grows ecommerce and travel brands. Over the past 13 years, she's helped businesses break through growth plateaus by rebalancing short-term performance with long-term brand building, proving you don't have to sacrifice ROAS to build sustainable growth. Launch works with marketing leaders who need a smarter approach to create demand, not just capture it. She's also built Launch on the belief that happy teams deliver better results and the agency's growth and client successes proves it.

About The Host

Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.