The "Personal #Brand" has assumed great importance in today's world of perception management and requires a carefully crafted story that encapsulates your #USP, expertise and skill-sets, and the key traits of your persona.

However, the success in building a personal brand depends upon an honest and factual representation.

Here is a short #podcast where I speak on the importance of 'Personal Branding' while exemplifying the key traits of my own personal brand.

#Buildingasuccessfulbrand #BrandDiagnostics #Targetaudienceprofiling #BrandSWOT #Brandvoice #Brandstory #BrandIdentity #brandmissionandvision #brandpurpose #brandjourney #brandvalueproposition #brandUSP #BrandMarketing #GotoMarketstrategy #Digitalandcontentstrategy #howistechnologychangingadvertisingandcreativity #brandrelevance #brandpersonalization #ROIonmarketingefforts #AtulRaja #titanmarketing #PersonalBranding

In this conversation with the Editor of “Icons Behind Brands”, I dwell upon the changing face of marketing and specific essentials like marketing for Gen Z, executing ideal and engaging content marketing, FMCD vs FMCG marketing and the transformational influence of technology in #marketing and #advertising.  

#atulraja #titanmarketing #FMCGbrandingstrategy #ConsumerDurableBrandingstrategy #B2CmarketingFMCDMarketing #Multibranding #ProductExtensions #ProductLifeCycle #DemandBasedmarketingstrategies #contentmarketing #podcastmarketing #blogging #brandpersonalization #technologyandmarketing #AIledhyperpersonalizationinmarketing #customercentricity #GenZMarketing #Socialmediamarketing #NewageMarketing #IconsBehindBrands #productmarketing