Couverture de Marketing Insights - Atul Raja

Marketing Insights - Atul Raja

Marketing Insights - Atul Raja

De : Atul Raja
Écouter gratuitement

À propos de ce contenu audio

 I am Atul Raja, a career marketer, CMO and corporate leader. My professional journey is replete with launching and managing leading FMCG brands like Airtel, Royal Challenge, Matiz, TATA Indicom, Videocon, Sansui, and Kenwood, with three decades of experience across leading organizations like Bharti Airtel, TATA Teleservices, Shaw Wallace, Videocon, Bennett & Coleman, Biocon, and Daewoo Motors. Know More About Me: www.linkedin.com/in/atulraja www.atulraja.comAtul Raja Economie Marketing et ventes
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Épisodes
    • The rising importance of Personal Branding | Atul Raja

      The rising importance of Personal Branding | Atul Raja
      Mar 21 2022

      The "Personal #Brand" has assumed great importance in today's world of perception management and requires a carefully crafted story that encapsulates your #USP, expertise and skill-sets, and the key traits of your persona.

      However, the success in building a personal brand depends upon an honest and factual representation.

      Here is a short #podcast where I speak on the importance of 'Personal Branding' while exemplifying the key traits of my own personal brand.

      #Buildingasuccessfulbrand #BrandDiagnostics #Targetaudienceprofiling #BrandSWOT #Brandvoice #Brandstory #BrandIdentity #brandmissionandvision #brandpurpose #brandjourney #brandvalueproposition #brandUSP #BrandMarketing #GotoMarketstrategy #Digitalandcontentstrategy #howistechnologychangingadvertisingandcreativity #brandrelevance #brandpersonalization #ROIonmarketingefforts #AtulRaja #titanmarketing #PersonalBranding
      Afficher plus Afficher moins
      4 min
    • Decoding New-age Marketing I Atul Raja

      Decoding New-age Marketing I Atul Raja
      Mar 16 2022

      In this conversation with the Editor of “Icons Behind Brands”, I dwell upon the changing face of marketing and specific essentials like marketing for Gen Z, executing ideal and engaging content marketing, FMCD vs FMCG marketing and the transformational influence of technology in #marketing and #advertising.  

      #atulraja #titanmarketing #FMCGbrandingstrategy #ConsumerDurableBrandingstrategy #B2CmarketingFMCDMarketing #Multibranding #ProductExtensions #ProductLifeCycle #DemandBasedmarketingstrategies #contentmarketing #podcastmarketing #blogging #brandpersonalization #technologyandmarketing #AIledhyperpersonalizationinmarketing #customercentricity #GenZMarketing #Socialmediamarketing #NewageMarketing #IconsBehindBrands #productmarketing
      Afficher plus Afficher moins
      54 min
    Aucun commentaire pour le moment