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Hello everyone and welcome back to the Marketing Freaks podcast!

In this week’s episode, I’m talking about the importance of having a plan. This sounds so incredibly obvious, and most of you will indeed have a plan. The problem usually comes with sticking to that plan.

Stick around for a chat through how to a) write a better plan and b) how to stick to it!

Oh - and if you haven’t yet subscribed or left us a review on Apple podcasts…please do, it makes such a big difference!

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Welcome to this week’s episode!

I’m joined by Sophie Khan from our paid social team and we’re going to be talking about how to turn around a failing, or declining ad account. This is such an important topic, because no matter how good you are at paid media, at some point you are going to be faced with a challenging situation.

To summarise what we cover:

• How to know ahead of time that you’re going to have issues (as much as is possible) and be in a position to react early
• What your first steps should be when you see performance declining
• What data to look at and how to assess what is going on
• Planning your next moves and being clear with your actions
• How to avoid knee jerk reactions and panic

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Welcome back to the marketing freaks podcast!

This week I'm joined by Julia Arenson and we talk all things creative operations, building in-house agencies, running creative at Specsavers, agency vs in-house and a whole heap more.

Throughout the episode Julia talks through her extensive experience of running creative operations, and details many of the lessons learnt along the way.

If you enjoy this episode please do subscribe on your favourite podcast player!