Épisodes

  • Creating Lasting Change in Banking with Yvonne Delaney

    Creating Lasting Change in Banking with Yvonne Delaney
    Oct 18 2023

    In this episode, Yvonne Delaney discusses the importance of making organizational change stick when transforming an marketing organization to Agile. Yvonne worked on creating an agile center of excellence for change agents within a bank. She participated in a coaching program and paired with them to ensure the success of the change initiatives. Yvonne collaborated with leaders in the organization to create success stories in marketing during an 18 to 24-month agility journey. The goal was to institutionalize agility in different areas of the bank and allow each team to tell their own success stories. “Success vignettes” were created to help expand agile ways of working to other parts of the bank. Highlights:
    • Creating an agile center of excellence for change agents, including marketing
    • Collaborating with leaders to create success stories during an 18-24 month agility journey.
    • Institutionalizing agility across different areas of the bank, including marketing
    • Empowering marketing teams to tell their own success stories.
    Links: Agile Marketing Alliance – https://www.agilemarketingalliance.com/ iTunes Podcast Episodes – https://itunes.apple.com/podcast/marketing-agility-podcast
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    19 min
  • Embracing Agile Marketing Approaches: A Conversation with Steve Davis

    Embracing Agile Marketing Approaches: A Conversation with Steve Davis
    Oct 5 2023
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    32 min
  • Talking Agile Marketing and OKRs with Yuval Yeret

    Talking Agile Marketing and OKRs with Yuval Yeret
    Sep 12 2023
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    51 min
  • Managing Change and Agile Marketing Josh Bradshaw

    Managing Change and Agile Marketing Josh Bradshaw
    Aug 29 2023
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    27 min
  • Panel Discussion: Agile Marketing and AI

    Panel Discussion: Agile Marketing and AI
    Aug 16 2023
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    35 min
  • The Intersection of Growth Marketing and Agile with Laura Perrott

    The Intersection of Growth Marketing and Agile with Laura Perrott
    Aug 1 2023
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    21 min
  • Hannah Bink of Scaled Agile Discusses Participatory Budgeting (Part 2)

    Hannah Bink of Scaled Agile Discusses Participatory Budgeting (Part 2)
    Jul 18 2023
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    20 min
  • Hannah Bink of Scaled Agile Discusses Participatory Budgeting

    Hannah Bink of Scaled Agile Discusses Participatory Budgeting
    Jun 27 2023
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    20 min