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Marketing Agility Podcast

Marketing Agility Podcast

De : Frank Days Jim Ewel and Melissa Reeve
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 Discussions with Marketers who are Putting Agile to WorkCopyright © Agile Marketing Blog 2023 Economie Management Management et direction
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    Épisodes
    • Creating Lasting Change in Banking with Yvonne Delaney

      Creating Lasting Change in Banking with Yvonne Delaney
      Oct 18 2023

      In this episode, Yvonne Delaney discusses the importance of making organizational change stick when transforming an marketing organization to Agile. Yvonne worked on creating an agile center of excellence for change agents within a bank. She participated in a coaching program and paired with them to ensure the success of the change initiatives. Yvonne collaborated with leaders in the organization to create success stories in marketing during an 18 to 24-month agility journey. The goal was to institutionalize agility in different areas of the bank and allow each team to tell their own success stories. “Success vignettes” were created to help expand agile ways of working to other parts of the bank. Highlights:
      • Creating an agile center of excellence for change agents, including marketing
      • Collaborating with leaders to create success stories during an 18-24 month agility journey.
      • Institutionalizing agility across different areas of the bank, including marketing
      • Empowering marketing teams to tell their own success stories.
      Links: Agile Marketing Alliance – https://www.agilemarketingalliance.com/ iTunes Podcast Episodes – https://itunes.apple.com/podcast/marketing-agility-podcast
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      19 min
    • Embracing Agile Marketing Approaches: A Conversation with Steve Davis

      Embracing Agile Marketing Approaches: A Conversation with Steve Davis
      Oct 5 2023
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      32 min
    • Talking Agile Marketing and OKRs with Yuval Yeret

      Talking Agile Marketing and OKRs with Yuval Yeret
      Sep 12 2023
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      51 min
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