Couverture de Mani Pathak: Digital Marketing Podcast (SEO, SMO, PPC)

Mani Pathak: Digital Marketing Podcast (SEO, SMO, PPC)

Mani Pathak: Digital Marketing Podcast (SEO, SMO, PPC)

De : Mani Pathak
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 Explore leading digital marketing insights on SEO, SMO, and PPC. Each episode offers practical tips and effective strategies to boost your online presence and grow your brand. Tune in, take action, and stay ahead! Let’s connect here: https://webseotrends.com/Mani Pathak Economie Marketing et ventes
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    Épisodes
    • SEO Strategy 101: How to Create a Long-Term Ranking Plan

      SEO Strategy 101: How to Create a Long-Term Ranking Plan
      Jul 14 2025
      Hey folks — welcome back to Mani’s SEO Podcast, where we break down real strategies that help real websites grow.I’m your host, Mani Pathak, and today’s episode is for anyone who’s tired of quick hacks and one-time SEO tricks.Because today, we’re talking about the big picture — how to build an SEO strategy that actually lasts.Let’s call it SEO Strategy 101: How to Create a Long-Term Ranking Plan.Whether you're running a blog, a local business site, or an e-commerce store — this episode is going to give you the exact framework I’ve used for years to rank and retain traffic.Let’s start with something important.SEO tactics are temporary.They help you win for a while. But without a strategy? You’re just patching holes on a sinking ship.What you need is a structured, long-term plan that:Grows your topical authorityBuilds trust with GoogleBrings in consistent, qualified trafficAnd adapts to algorithm updatesLet’s build that, step by step.SEO isn’t just about traffic. It’s about impact.Ask yourself:What do I want SEO to achieve?Is it more product sales? More service inquiries? Leads? Bookings?The keywords you target, the content you create — it all depends on this.Every great SEO strategy starts with a clear business goal.This is where most people mess up — they start writing random blog posts with trendy keywords.But a long-term SEO plan maps out keywords across the entire buyer journey:Top of funnel (awareness): “how to clean tiles naturally”Middle of funnel (consideration): “best tile cleaning companies in Mumbai”Bottom of funnel (conversion): “book tile cleaning service online”You need a mix of:Informational keywordsCommercial intent keywordsLocal or transactional termsOrganize them by page type — service, blog, FAQ, location page, etc.Google ranks pages, yes — but it also reads your site structure.Here’s what you need:A clean sitemapInternal linking between related topicsCornerstone or pillar pages (your most important topics)Supportive blog posts to build topical depthThis part is key.Your content needs to be:Helpful — answer real user questionsWell-structured — use headings, bullets, and clear sectionsOptimized — use your keywords naturally, add internal links, use schemaUpdated — Google rewards freshness, so revisit key posts every 6–12 monthsAlso — don’t forget visuals. Infographics, how-to videos, step-by-steps — they increase time on page and reduce bounce.You’ve probably heard me say this in other episodes:"Google doesn’t just trust what you say about your site. It cares what others say."So part of your long-term SEO strategy should include:Earning backlinks from relevant sitesGuest bloggingGetting mentioned in directories or industry listsLeveraging PR or social signalsThis builds domain authority, which helps every page rank better.Don’t just track traffic. Track the things that lead to growth:Conversions (form fills, calls, bookings)Keyword rankings (are you gaining visibility?)Time on pageBounce ratePages per sessionTools I recommend:Google Search ConsoleGA4Ahrefs or SemrushClarity or Hotjar for user behaviorSEO isn’t a one-time project — it’s a system.Every 3–6 months, revisit your strategy:Are your target pages growing?Are users finding what they need?Has Google rolled out a new update?Adapt. Refocus. Grow.That’s how long-term rankings are built — and protected.Let me leave you with this:“SEO isn’t about playing the algorithm — it’s about understanding the user.”A long-term strategy isn’t about chasing Google.It’s about building content and structure that aligns with what your real audience wants — consistently, honestly, and with purpose.And that’s how you rank not just today… but for years.That’s it for this episode of Mani’s SEO Podcast.If you want help building your own long-term SEO roadmap — head over to WebSEOTrends.com and let’s talk strategy.Until next time — I’m Mani Pathak.Stay strategic. Stay focused. Stay ranking.
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      4 min
    • How AI & ChatGPT Changed SEO — And What To Do Next

      How AI & ChatGPT Changed SEO — And What To Do Next
      Jul 14 2025

      In this eye-opening episode of Mani’s SEO Podcast, globally recognized SEO expert Mani Pathak dives deep into one of the most talked-about shifts in digital marketing:
      How AI — especially ChatGPT — has transformed the SEO landscape.

      Whether you're a beginner trying to understand the basics or a digital marketer keeping up with the latest trends, this episode unpacks what artificial intelligence means for SEO, how ChatGPT impacts content creation, and what businesses need to do to stay ahead in search rankings.

      Over the last year, tools like OpenAI’s ChatGPT, Google’s Bard, and generative AI writing platforms have flooded the internet with AI-generated content. But here’s the truth — Google isn’t just ranking content anymore. It’s ranking context, expertise, and originality.

      In this episode, Mani answers questions like:

      • Has AI made SEO easier or harder?

      • What role does on-page SEO play in the AI era?

      • Can AI-generated blog posts still rank on Google?

      • How has Google’s Search Generative Experience (SGE) changed search behavior?

      • What should content creators and businesses do differently now?

      You’ll also learn Mani’s proven framework for blending AI tools like ChatGPT with smart SEO strategy, including:

      • How to use AI for research and outlines — without losing your brand voice

      • Why E-E-A-T (Experience, Expertise, Authority, Trust) is now more critical than ever

      • The importance of topical authority and human-first content

      • Ways to future-proof your website and content against algorithm updates

      • AI in SEO

      • ChatGPT SEO content strategy

      • SEO after AI

      • How ChatGPT affects SEO rankings

      • SEO content writing with ChatGPT

      • E-E-A-T and AI content

      • Search Generative Experience (SGE)

      • SEO trends 2025

      • Future of SEO with AI

      This is more than just an SEO podcast — it’s your actionable roadmap to navigating the intersection of AI and search engine optimization.

      Whether you're a business owner, blogger, digital agency, or freelancer, this episode will help you understand how to adapt your SEO strategy, create smarter content, and thrive in an AI-driven digital world.

      🔗 Mentioned Tools & Concepts:

      • ChatGPT for SEO writing

      • Google’s Helpful Content System

      • Content velocity vs quality

      • SEO content audits using AI

      • Keyword strategy post-2023

      • Topical clusters & internal linking

      🎧 Tune in now to discover how to turn AI into your SEO ally — not your competition.

      👉 Learn more at webseotrends.com
      📌 Subscribe to Mani’s SEO Podcast on Spotify, Apple, and YouTube for weekly no-fluff SEO strategy talks.

      Let me know if you’d like:

      • A YouTube description version

      • A LinkedIn summary post

      • A Medium article based on this episode

      I can help repurpose this content for max visibility.
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      4 min
    • Why Most SEO Agencies Fail (And How to Spot a Good One)

      Why Most SEO Agencies Fail (And How to Spot a Good One)
      Jul 14 2025

      In this episode of Mani’s SEO Podcast, global SEO expert Mani Pathak breaks down why most agencies underperform — and how to avoid the trap. From traffic traps to templated packages, you’ll learn how to separate the fluff from the real players.


      » Best SEO and Digital Marketing Agency


      🎧 Hit play and find out what real SEO strategy sounds like.
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      4 min
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