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Lunch Hour Legal Marketing

Lunch Hour Legal Marketing

De : Legal Talk Network
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 Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms. Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth. Congratulations, you found it—THE podcast for lawyers who want to grow their practice! So, if you’re ready to take your business to the next level, pull up a seat and dig in with Lunch Hour Legal Marketing.Legal Talk Network Economie Management Management et direction Marketing et ventes
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  • By the Numbers: The Super Duper Data Edition

    By the Numbers: The Super Duper Data Edition
    Apr 22 2026
    Is your law firm marketing budget relying on channels that account for less than 1% of new leads? Oh boy, do we love a good stat! ----- We're back with a super duper installment of "By the Numbers" where we dive into real data for your law firm marketing strategy! Gyi Tsakalakis and Conrad Saam break down the latest stats from Near Media and CallRail that are changing the game for legal marketing and law firm SEO. How many consumers actually know how personal injury lawyers are paid? And despite the hype, how relevant is AI in legal search right now? CallRail data shows AI touches are a very small part of inbound leads, but just how small? We also cover important local search statistics on when consumers choose to call without clicking your website. The News: CallRail is giving us easy, generous access to their AI resources. Good stuff! Cool your jets, private equity—new boundaries incoming: Bills to rein in outside investment in law firms advance in California, Illinois. Google’s latest reviews update is suuuuper problematic. Here’s Darren Shaw’s take. Everyone start prepping your doomsday bunkers. Anthropic’s Mythos Model is showing emergent cyber-hacking skills. Catch Lunch Hour Legal Marketing on the road! GLM Bootcamp A Seat at the Table PILMMA LHLM Super Duper Summit (of course!) Listen Next: Is AI Optimization a Thing? Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    41 min
  • ABA TECHSHOW 2026 Recap: Our Favorite Conversations from the Floor

    ABA TECHSHOW 2026 Recap: Our Favorite Conversations from the Floor
    Apr 15 2026
    The best conversations from ABA TECHSHOW 2026, all in one place. Gyi and Conrad hit the floor to talk with legal tech innovators, lawyers, and industry leaders about what’s actually working right now. ----- In this special recap episode of Lunch Hour Legal Marketing, we’re bringing you our favorite conversations from the floor of ABA TECHSHOW 2026. From getting paid faster to using AI more effectively, these interviews highlight the ideas shaping the future of law firms. ----- In this episode: Why law firms struggle with collections (and how to fix it) How AI is saving hours in legal workflows Smarter estate planning through automation Building a brand that actually connects with clients Real-world insights from lawyers and legal tech founders Subscribe for more insights on legal marketing, tech, and law firm growth.Which conversation stood out most to you? Let us know in the comments.Connect with our guests!Matt Darner, Cofounder and CEO of CollBox-LinkedIn: https://www.linkedin.com/in/matthewdarner/-Website: https://collbox.co/Isabella Hughes, Cofounder of EstateMin-LinkedIn: https://www.linkedin.com/in/isabella-hughes-77719a250/-Website: https://www.estatemin.com/Majo Castro, Founder & Managing Attorney of Castroland Legal, PLLC-LinkedIn: https://www.linkedin.com/in/majocastro/-Website: https://www.castrolandlegal.com/Mike Whelan, Host of the “AI in Practice” Podcast; CEO of Lawyer Forward-LinkedIn: https://www.linkedin.com/in/mikewhelanjr/-Podcast Page: https://podcasts.apple.com/us/podcast/ai-in-practice/id1846506529 Wendy Meadows, Attorney & Mediator at Law Office of Wendy S. Meadows, LLC-LinkedIn: https://www.linkedin.com/in/wendy-s-meadows/-Website: https://www.wendymeadowslaw.com/
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    24 min
  • Is AI Search Optimization a Thing?

    Is AI Search Optimization a Thing?
    Apr 8 2026
    Why is it SO difficult to track success in AI search? You want to rank, AI is a beast, your agency might be full of it, and we want to help. Then, we know people are going to lose their jobs to AI, but whose heads will be the first to roll? --- If the chaos of AI search is making your head spin, let’s see if we can get you off the merry-go-round. The lack of understanding and transparency from digital marketing agencies is bonkers right now, so you might be getting bad info about your AI search data. Gyi and Conrad get into the realities of how these AI results really work and how to approach your law firm growth tactics in this environment. Later, it was fascinating to see the heavily AI-centric startup alley pitches at ABA Techshow. Tons of law firms are building their own tools with AI, so what does this mean for legal tech, marketers, agencies, etc.? Let’s discuss whether we’re all losing our jobs… The News: Smokeball and Thomson Reuters are dating. Is it love, or do they just want each other for their data? – Smokeball and Thomson Reuters Partner to Create the Premier Legal Technology Ecosystem Wanna chat about the ins and outs and heres and theres of the private equity landscape? Join us at A Seat at the Table May 6-7 at the Baltimore ballfields. You know what they say, Astroturfing is the best form of flattery. Also, come hang out at r/LHLM! Listicles have never been classy, but did you know that they could also be illegal? Lily Ray explains it well: Promotional listicles: in some cases, they may actually be *against the law,* according to FTC rules. Come to the LHLM Summit! Join us 8/11-13 for some killer talks on law firm growth. Lee Rudin will be there to tell you why your merch sucks, and we know you don’t want to suck. Kerri Coby White is gracing us with an in-depth talk intake, and we know you need that, too! So much good stuff—be there. Listen Next: How to Rank in Google AI Mode Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM Chapters 00:00 Go Blue! 01:51 Legal Marketing News 02:05 Smokeball and Thomson Reuters Getting Cozy 03:21 Private Equity in Legal: "A Seat at the Table" Event 04:18 We Got Astroturffed! 04:50 Promotional Listicles May Be Illegal (FTC Rules) 08:23 LHLM Summit: Your Merchandise Sucks (Lee Rudin) 09:07 LHLM Summit: In-Depth Intake Talk (Kerri Coby White) 09:38 How to REALLY Rank in AI Search & ABA Tech Show Recap | Segment 1 11:13 The Impossibility of Tracking AI Search Success (Why Agencies Lie) 18:26 Tactical AI Search Optimization: Data Infrastructure & Tracking 24:01 Why It’s Still a "Google Most World" & The Importance of Digital PR 37:21 Who Will Lose Their Jobs to AI? (ABA Tech Show Startup Alley) | Segment 2 42:56 The Race to Bespoke AI Software and Headcount Reduction 48:56 Join us for Office Hours
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    53 min
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