Épisodes

  • How Podcasting Can Change Your Business || LHLM Takeout

    How Podcasting Can Change Your Business || LHLM Takeout
    Jan 22 2026
    How did our delightful little pod become what it is today? Gyi and Conrad chat with Ben & Brian Glass at The Great Legal Marketing Summit about their respective entrances into the legal marketing world and the story of the podcast’s growing-up years. They discuss what podcasts can & can’t do as a marketing tool for your business and how to create a conversation worth listening to. Father-Son duo Ben and Brian Glass are prominent personal injury lawyers and business partners at BenGlassLaw in Fairfax, Virginia. They are known for their trial work, business acumen, and innovative marketing.
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    29 min
  • Conrad’s Crystal Ball V: Lawyer Marketing Predictions for 2026

    Conrad’s Crystal Ball V: Lawyer Marketing Predictions for 2026
    Jan 15 2026
    Mystic for hire! Conrad dusts off the ol’ prophetic orb for a look at what 2026 has in store for lawyers and legal marketers. ----- We know you’re itching to hear those future fortunes, but hang on a second! First, Gyi and Conrad look back at their previous predictions to see how well they forecasted 2025. I mean, you want to know whether you can trust these guys, right? And, well, those results aside, the guys then gaze into the depths to pick out the important marketing trends to watch in 2026. More AI stuff, new law firm business structures, anybody who could do anything about fake reviews will do absolutely nothing about it… and more! Cheers to a New Year! The News: Quite the play, Google. - Official: Apple Intelligence & Siri To Be Powered By Google Gemini Better pay attention to this one, folks. Commercial environments are changing, but watching this trajectory should help us wrap our heads around it: New tech and tools for retailers to succeed in an agentic shopping era. And, Jay Ruane wrote a stellar book! - Analog Marketing in a Digital World: A Blueprint for Attorneys to Dominate Local Markets by Being Human Suggested LHLM Episodes: Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025 - Legal Talk Network Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    39 min
  • Roasting Buckeyes || If You Screw Up the Honeymoon, You’re Headed for Divorce

    Roasting Buckeyes || If You Screw Up the Honeymoon, You’re Headed for Divorce
    Dec 23 2025
    First—watch out, Ohio. The guys are sore losers, so they’re taking it out on one of your websites. Later, what should law firms be doing during the honeymoon phase with new clients? ------ Sour grapes, for sure: Following Michigan’s painful loss to Ohio State, Gyi and Conrad take revenge on Ohioans with a teardown of the Buckeye Law Group’s pathetic website. (Eesh—harsh, guys.) From ineffectual “Buckeye” branding to affinity-building misses to a phone number that leads to SOMEONE ELSE’S LAW FIRM, it’s not great. So, basically, Ohio drools, Michigan rules. Later, Gyi and Conrad want you to have a long and happy marriage with your clients, so you’d better not bungle the honeymoon. During this new, formative time, there are certain things you should and shouldn’t do! The guys talk about building trust through great first impressions, exceptional communication, clear expectations—all the things that create a delightful customer experience for your new clients. A Wee Bit o’ News: Huh, Google is now allowing anonymous reviews. So, we’re wondering hard about whether this might encourage a mass influx of fake reviews… ya think? A few silver linings might exist, but let’s all just plan for the worst, shall we? LHLM’s Top 5 Episodes of 2025! Clio’s All-In with Scorpion – Who Gets Stung? Not All Leads Are Created Equal Tasty Tactical Tidbits || Don’t Call It a Rebrand Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025 r/LHLM: Reddit Feeds the AI MACHINE Listen Next: Does My Website Suck? | Law Firm Website Teardown Connect: Lunch Hour Legal Marketing Newsletter! – The Bite Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    46 min
  • Why Authenticity Builds Better Client Connections || LHLM Takeout

    Why Authenticity Builds Better Client Connections || LHLM Takeout
    Dec 17 2025
    Authenticity can be a powerful differentiator in legal marketing. Many lawyers hesitate to share their personal story, but doing so can create real connection and trust with the right clients. Gyi sits down with Chris Earley to talk about his marketing journey and why authenticity matters. They also dive into Chris’s involvement in masterminds and coaching programs, his commitment to integrity and positive firm culture, and how those values show up in the way he connects with clients. Sign up for Chris’s weekly email: practicetipoftheweek.com Read Chris’s book! - Scaling the Wall: One Man's Journey of Healing Childhood Trauma to Find Fulfillment and Success: Earley, Christopher Chris Earley is the founder and CEO of the Earley Law Group Injury Lawyers in Boston, Massachusetts.
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    19 min
  • Know Your Enemy—Or Your Competitors, At Least!

    Know Your Enemy—Or Your Competitors, At Least!
    Dec 10 2025
    Where are your competitors spending their marketing money? Gyi and Conrad’s insights into this valuable data can help you stay ahead of the rivals in your market. ----- Competitive research is an oft overlooked marketing activity, but you should definitely be focusing on this valuable information to make smarter decisions for your law firm’s marketing efforts. However, getting your hands on this research might not be as easy and obvious as you’d like it to be. So, how do you find out what you need to know? The guys talk through what to keep in mind as you pursue your research. The News: This is looking like a smart new venture: Rankings.io has acquired Gladiator. Aw, shucks—Chris Dreyer named us as top SEOs. Thanks, Chris! Aaaaand, another acquisition, if you care to know — SEMRush (an SEO tool) was purchased by Adobe. Still steadily sinking toward the inevitability of your AI overlords? Welp, with new updates from both ChatGPT and Gemini, we’ll all get there eventually. Conrad’s spidey senses are tingling… Floyd Mayweather got into the law through The Money Team Law Firm, and is now entering the legal marketing realm. Hmm. Last, more thoughts on exclusivity with Gyi and Conrad. And, we want to know what you think! Leave us a comment on LinkedIn or YouTube. Suggested LHLM Episodes: Local SEO 2024: How to Rank with Local Falcon Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    1 h et 2 min
  • The Truth About Marketing Attribution || LHLM Takeout

    The Truth About Marketing Attribution || LHLM Takeout
    Dec 4 2025
    Craving a sneak peak of our live recording from Filevine's Lex Summit? This year, Filevine’s Josh Hostilo and Stefanie Minter joined us at the table table to tackle one of the most confusing—and most important—topics in legal marketing: accurate attribution. Gyi and Conrad dig into how Lead Docket approaches first-touch, last-touch, and dual-source attribution, why “How did you hear about us?” still matters, and how UTMs, web forms, call tracking, and client feedback all get folded together to give firms real visibility into ROI. We even get into Google Ads optimization, Zapier webhooks, and the surprising disconnect between what clients say and what the data actually shows. This is just a small appetizer. Check out the extended interview on YouTube!
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    8 min
  • Don’t Get Duped: How to Spot BS Marketing Metrics

    Don’t Get Duped: How to Spot BS Marketing Metrics
    Nov 26 2025
    It’s surprisingly easy for a marketing agency to make underperforming campaigns look like wins. How do you guard yourself against marketers who exaggerate your results? Also, NAP consistency—the definitive answer! ------ Yeah, it’s scummy, but not all marketers have your best interests at heart. More perniciously, data can be spun and credit can be misattributed. Less so, inexperienced consultants misinterpret your campaign data and draw the wrong conclusions. Either way, bad insights lead to bad decisions—and those decisions can cost your firm big. You, dear lawyer, need to know enough about your marketing data to avoid being taken advantage of. Gyi and Conrad are here to help. Later, the guys answer a YouTube question on NAP (Name-Address-Phone) consistency. So, is your NAP consistency negatively affected by using a call tracking number along with your primary phone number? Usually, no! Unless you screwed something up on your site—Gyi tells you how to make sure everything’s as kosher as a pickle. The News: Darnit—the robots aren’t supposed to solve your legal problems anymore: OpenAI is no longer giving legal advice. To retract, or not to retract… For now, we’ll call it a news update: Scorpion confirmed that they do break out branded vs. non-branded campaigns in their reporting, so that’s good. 🎧 Listen Next: Mindful Gifting || Resolutions Past and Future Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    30 min
  • Stuff You NEED to Know to Rank in Local Search with Darren Shaw

    Stuff You NEED to Know to Rank in Local Search with Darren Shaw
    Nov 12 2025
    Whitespark’s Local Search Ranking Factors Report surveys the best and the brightest SEOs (and Gyi and Conrad) to gain a clearer picture of the latest drivers of local search rankings. Understanding how to rank in Google’s local search results is critical to every single one of your marketing plans, so the guys welcome Darren Shaw to nerd out on this year’s report findings and teach you what to prioritize in your marketing efforts. Darren and the guys have plenty of great knowledge tidbits to hash out–from the importance of accurate business hours to maintaining a visible address online to current AI search observations, and much more. Stick around to the end of the episode for some tactical tips on making LSAs work for your law firm! The News: Top Dog Acquires Keller Swan – Always a good day for an acquisition, buuut… Florida? Really? AIO Impact on Google CTR: September 2025 Update – Click-through rates are way down—Should you care? It might be time to shift your focus elsewhere. Great insights here, folks: Future-Proofing Your Firm in the Age of AI, with Jack Newton - Lawyerist #587 Listen Next: How to Rank with Google AI Mode Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    59 min