This special Startup Spotlights episode was filmed live at Expand North Star (ENS) 2025, the world’s largest startup and investor event (October 2025).

In this episode, we sit down with Konstantin von Wedel, Strategy Director at Platformance MENA, to unpack why advertising and marketing remain critical growth drivers — and how brands can balance long-term brand buildingwith short-term, performance-led results. Konstantin shares Platformance’s strategic approach to helping companies move beyond assumptions and focus on measurable demand.

The conversation explores demand generation across B2C and B2B, what it really takes to acquire qualified leads, and how AI is reshaping modern marketing — including its opportunities and challenges. Konstantin also breaks down the growth channels Platformance uses, and explains why tailoring strategies to different markets and geographies is essential for sustainable scale.

Whether you’re a founder, CMO, or growth leader, this episode offers practical insights into building smarter marketing strategies, choosing the right growth partners, and understanding what potential clients should know before investing in performance-driven marketing solutions.

Konstantin von Wedel's Linkedin
Platformance.io profile

"Lucidity Insights: Startup Spotlights," is a newly premiered Podcast Show by LucidityInsights.com featuring CEOs and entrepreneurs from startups and tech companies all around the world. Understand how their mind works, how they turn ideas into reality, navigated startup life, and the lessons they learned. 🚀

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This special Startup Spotlights episode was filmed live at Expand North Star (ENS) 2025, the world’s largest startup and investor event (October 2025).

In this conversation, Scott Chambers, Co-CEO of Seafood Souq, shares how he is building a data-driven seafood marketplace focused on transparency, traceability, and sustainability across the global seafood supply chain. Together with our host and Chief Content Officer of Lucidity Insights, Erika Welch, Scott explores what it takes to found and scale a startup in the UAE — from navigating Dubai’s startup ecosystem to raising capital and timing fundraising strategically.

They dive into why data and traceability matter for both businesses and end consumers, how Seafood Souq tracks fish from source to market, and the commercialization strategy behind the platform. Scott also discusses the future of aquaculture, emerging market opportunities, and what’s next for Seafood Souq as the company scales.

A concise, insight-packed episode for founders, investors, and operators building in foodtech, aquaculture, supply-chain technology, sustainability, and startups in the Middle East.

Scott Chamber's Linkedin
Seafood Souq Startup Profile

"Lucidity Insights: Startup Spotlights," is a newly premiered Podcast Show by LucidityInsights.com featuring CEOs and entrepreneurs from startups and tech companies all around the world. Understand how their mind works, how they turn ideas into reality, navigated startup life, and the lessons they learned. 🚀

[ Watch this episode on video ]

Follow our Socials: LinkedIn | YouTube | Instagram | Twitter (X)

This special Startup Spotlights episode was filmed live at Expand North Star (ENS) 2025, the world’s largest startup and investor event (October 2025).

In this conversation, Dani El-Zein, Founder & CEO of Supy, breaks down how he scaled one of the region’s fastest-growing restaurant-tech platforms — from raising early capital to winning enterprise clients and evolving the product through multiple funding rounds. Together with our host and Chief Content Officer of Lucidity Insights, Erika Welch, they dived into what VCs really look for, the KPIs founders should obsess over, and why customer retention is the most important metric in SaaS and foodtech. Dani also shared his well-earned lessons in what to do, and - perhaps more importantly - what not to do, when fundraising and deploying capital to scale quickly.

Dani also shares how Supy is integrating AI to automate procurement and transform restaurant operations, what his talent strategy looks like during rapid growth, and how his role as CEO has evolved as the company scales globally.

A concise, insight-packed episode for anyone building in SaaS, AI, foodtech, or the future of restaurant operations.

Dani El-Zein’s Linkedin
Supy Startup profile

"Lucidity Insights: Startup Spotlights," is a newly premiered Podcast Show by LucidityInsights.com featuring CEOs and entrepreneurs from startups and tech companies all around the world. Understand how their mind works, how they turn ideas into reality, navigated startup life, and the lessons they learned. 🚀

[ Watch this episode on video ]

Follow our Socials: LinkedIn | YouTube | Instagram | Twitter (X)

From private equity investor to agritech trailblazer, Sky Kurtz, Co-Founder & CEO of Pure Harvest Smart Farms, joins a special episode of the Startup Spotlights Podcast by Lucidity Insights to unpack how he built one of the Middle East’s leading controlled-environment agriculture (CEA) companies. Host Erika Welch dives into Sky’s journey from Stanford and global finance to launching a high-tech farming conglomerate solving the region’s biggest challenges in food security, sustainable agriculture, and farming in extreme climates.

Sky breaks down the complexities of scaling CEA technology in extreme climates — including water-efficient greenhouse systems, climate-resilient food production, and the technologies enabling year-round fresh produce in the GCC. He offers deep insights into the future of water conservation in the Middle East, the region’s transition beyond petrodollar-driven economies, and what it will take for the UAE to become a global hub for agritech, sustainability, and home-grown unicorn startups.

Sky also shares candid, hard-won advice for founders on startup fundraising, navigating macroeconomic shifts, investor expectations in the GCC, and building high-performance teams in complex, capital-intensive sectors. A must-listen episode for anyone exploring agritech innovation, food and water security, UAE startup funding, or the future of sustainable food systems.

Sky Kurtz Linkedin: https://www.linkedin.com/in/skykurtz/
PureHarvest Startup profile: https://lucidityinsights.com/startups/pure-harvest-1342

Watch this Episode on Lucidity Insights:

"Lucidity Insights: Startup Spotlights," is a newly premiered Podcast Show by LucidityInsights.com featuring CEOs and entrepreneurs from startups and tech companies all around the world. Understand how their mind works, how they turn ideas into reality, navigated startup life, and the lessons they learned. 🚀

[ Watch this episode on video ]

Follow our Socials: LinkedIn | YouTube | Instagram | Twitter (X)

In this episode of the Startup Spotlights Podcast Series by Lucidity Insights, we welcome Maaz Sheikh in the studio, the Co-Founder and CEO of StarzPlay. Known as the Netflix of the region, StarzPlay is a leading video-on-demand streaming service in the Middle East and Africa. Maaz shares his journey from ideation to raising tens of millions in funding, the importance of localization, and overcoming challenges in the highly competitive streaming industry. Discover the strategic moves that set StarzPlay apart, including partnerships with mobile operators and the integration of Turkish and Arabic content. Tune in this episode for valuable insights on entrepreneurship and the evolving landscape of digital entertainment.

Check out more details about StarzPlay’s fundraising journey in their profile: https://lucidityinsights.com/startups/starzplay-1346

Watch this Episode on Lucidity Insights: https://lucidityinsights.com/podcasts-masterclasses/startup-spotlights-s1e03?utm_source=spotify&utm_medium=streaming

This was an interview conducted in February 2024 with Mohit Kumar, Founder & CEO at Ultrahuman, a healthspan company in wearable technology, that currently supplies both a Continuous Glucose Monitor (CGM) and a wearable ring that tracks sleep, HRV, body temperature, and a number of other health markers. In this conversation, we speak into the journey that Mohit took to launch his second entrepreneurial venture, lessons learned, and fundraising approach. Check out more details about their fundraising process, including their $35 Million Series B extension in March 2024 at https://lucidityinsights.com/startups/ultrahuman-5446

Chris shares the incredible journey of creating Shazam, a revolutionary music identification app downloaded over 2 billion times. We explore the challenges he faced, from developing groundbreaking technology ahead of its time to navigating the startup world before the era of smartphones.

Chris also discusses the perseverance needed to overcome near-impossible obstacles, the creative fundraising strategies that sustained Shazam, and their successful acquisition by Apple.

Tune in for an inspiring conversation on innovation, resilience, and the entrepreneurial spirit that drives tech trailblazers.

Watch on our website here.