This special Startup Spotlights episode was filmed live at Expand North Star (ENS) 2025, the world’s largest startup and investor event (October 2025).

In this episode, we sit down with Konstantin von Wedel, Strategy Director at Platformance MENA, to unpack why advertising and marketing remain critical growth drivers — and how brands can balance long-term brand buildingwith short-term, performance-led results. Konstantin shares Platformance’s strategic approach to helping companies move beyond assumptions and focus on measurable demand.

The conversation explores demand generation across B2C and B2B, what it really takes to acquire qualified leads, and how AI is reshaping modern marketing — including its opportunities and challenges. Konstantin also breaks down the growth channels Platformance uses, and explains why tailoring strategies to different markets and geographies is essential for sustainable scale.

Whether you’re a founder, CMO, or growth leader, this episode offers practical insights into building smarter marketing strategies, choosing the right growth partners, and understanding what potential clients should know before investing in performance-driven marketing solutions.

Konstantin von Wedel's Linkedin
Platformance.io profile

"Lucidity Insights: Startup Spotlights," is a newly premiered Podcast Show by LucidityInsights.com featuring CEOs and entrepreneurs from startups and tech companies all around the world. Understand how their mind works, how they turn ideas into reality, navigated startup life, and the lessons they learned. 🚀

[ Watch this episode on video ]

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This special Startup Spotlights episode was filmed live at Expand North Star (ENS) 2025, the world’s largest startup and investor event (October 2025).

In this conversation, Scott Chambers, Co-CEO of Seafood Souq, shares how he is building a data-driven seafood marketplace focused on transparency, traceability, and sustainability across the global seafood supply chain. Together with our host and Chief Content Officer of Lucidity Insights, Erika Welch, Scott explores what it takes to found and scale a startup in the UAE — from navigating Dubai’s startup ecosystem to raising capital and timing fundraising strategically.

They dive into why data and traceability matter for both businesses and end consumers, how Seafood Souq tracks fish from source to market, and the commercialization strategy behind the platform. Scott also discusses the future of aquaculture, emerging market opportunities, and what’s next for Seafood Souq as the company scales.

A concise, insight-packed episode for founders, investors, and operators building in foodtech, aquaculture, supply-chain technology, sustainability, and startups in the Middle East.

Scott Chamber's Linkedin
Seafood Souq Startup Profile

"Lucidity Insights: Startup Spotlights," is a newly premiered Podcast Show by LucidityInsights.com featuring CEOs and entrepreneurs from startups and tech companies all around the world. Understand how their mind works, how they turn ideas into reality, navigated startup life, and the lessons they learned. 🚀

[ Watch this episode on video ]

Follow our Socials: LinkedIn | YouTube | Instagram | Twitter (X)

This special Startup Spotlights episode was filmed live at Expand North Star (ENS) 2025, the world’s largest startup and investor event (October 2025).

In this conversation, Dani El-Zein, Founder & CEO of Supy, breaks down how he scaled one of the region’s fastest-growing restaurant-tech platforms — from raising early capital to winning enterprise clients and evolving the product through multiple funding rounds. Together with our host and Chief Content Officer of Lucidity Insights, Erika Welch, they dived into what VCs really look for, the KPIs founders should obsess over, and why customer retention is the most important metric in SaaS and foodtech. Dani also shared his well-earned lessons in what to do, and - perhaps more importantly - what not to do, when fundraising and deploying capital to scale quickly.

Dani also shares how Supy is integrating AI to automate procurement and transform restaurant operations, what his talent strategy looks like during rapid growth, and how his role as CEO has evolved as the company scales globally.

A concise, insight-packed episode for anyone building in SaaS, AI, foodtech, or the future of restaurant operations.

Dani El-Zein’s Linkedin
Supy Startup profile

"Lucidity Insights: Startup Spotlights," is a newly premiered Podcast Show by LucidityInsights.com featuring CEOs and entrepreneurs from startups and tech companies all around the world. Understand how their mind works, how they turn ideas into reality, navigated startup life, and the lessons they learned. 🚀

[ Watch this episode on video ]

Follow our Socials: LinkedIn | YouTube | Instagram | Twitter (X)