Your customers aren't Googling anymore — they're asking AI. On this episode of LotTalk powered by LotPop, Chris Keene and Renaldo Leonard break down two terms that every dealership needs to understand right now: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Learn why most dealer websites are invisible to AI-driven search engines like ChatGPT and Google Gemini, what the buying habits of millennials and Gen Z mean for your digital strategy, and the specific steps you can take this week to turn your website into an answer machine that generates real leads. Plus: how to pressure-test your vendors and why factory vehicle descriptions are costing you traffic. If you're a used car manager or dealership professional serious about staying ahead of the curve, this episode is one you can't afford to skip.

Discover why dealers are missing out on one of the most powerful profit tools in automotive retail. Industry veteran Jim Holman joins the LotTalk hosts to break down the real benefits of leasing programs - from improved customer retention and service revenue to better inventory management and reduced floor plan exposure. Featuring actionable strategies on training, F&I structure optimization, and creating a sustainable inventory pipeline that keeps customers coming back. Perfect for used car managers, GMs, and dealer principals ready to stop overlooking proven fundamentals.

In this eye-opening episode of LotTalk, performance engineer Eric Gidney joins hosts Chris Keene, John Anderson, and Renaldo Leonard to expose the merchandising and lead management failures silently killing dealer profits in 2025. Eric shares real secret shopping results, explains why template responses are costing you deals, and provides a step-by-step framework for auditing your digital showroom. Whether you're a used car manager, general manager, or dealer principal, this episode delivers practical takeaways you can implement Monday morning to protect margins and improve conversion rates. Topics include: quality merchandising standards, defending price online, trade-in value negotiations, CRM response strategies, and the critical connection between digital presentation and gross profit. Powered by Lotpop.