Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• Google incorporates “expert answer snippets” into their AI overview.
• Ask.com shuts down.
• Concerns about GBP suspensions from user account restrictions on the rise.
• Data from ChatGPT Ads is now available.
• Why are my GBP posts for weekly events getting rejected by Google?
• What should I do if a customer threatens to leave negative reviews if they can’t get a discount?
• How should I structure UTM tracking in GBP?
• Will adding a UTM to GBP hurt local citation?
• Do the new guidelines on reviews with names mean that negative reviews with staff names are easier to remove?
• If I select “custom display name and picture” to leave a review, does that affect all previous and future reviews?
• If my GBP has been suspended because of an account restriction, is it possible to move forward with the appeal process without removing the account?
• Did GBP Insights get removed, or is it hidden?
• Why am I ranking worse after moving locations?
• What is the going rate for offering SEO services?
• What is the KPI for success in the SEO field?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• GBP photos now sorted by recency.
• Google introduces “Ask Maps” as a new way to find businesses.
• Updated information on LSA performance insights.
• When is it better to wait for Google Support to respond after having trouble with video verification?
• When traveling to another country, I got significantly less spam calls for my GBP, and when I came back, they resumed - is this a coincidence?
• What should I do if a former employee has claimed my GBP?
• What should I do if I can’t contact Google Support when requesting to nest a department listing?
• What should I keep in mind when doing video verification for an SAB?
• Did the insights feature on GBP get removed?
• What should I know about UTM source codes?
• If you change your language settings in Google Maps, can you suggest-an-edit your business name in as many languages as you want?
• How do I transfer the primary owner of a GBP?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• Google updates review guidelines.
• ChatGPT opens self-serve ad access in April.
• Google announces Search Live has launched globally.
• GBP performance metrics on Offer Posts.
• Ads are coming to Apple Maps.
• What should I know about AI review responses?
• Is there anything I can do if a fake listing I’ve reported keeps getting reinstated?
• How do I change my business name on my GBP without getting suspended?
• How do I enable Offer Posts if I don’t have the option to do so?
• Should I use AI phone assistants to handle calls?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• AI and Local SEO Webinar on March 4.
• Google Knowledge panel filled with AI driven services/GBPs.
• How do I reinstate a GBP that was voluntarily disabled by request?
• Google has stopped showing the opening date for a new business location on the GBP - is this a bug?
• What are some tips on how to film a video for verification?
• How should I manage a corporate Facebook account vs. the individual store location pages?
• What should I do if Google keeps asking for re-verification?
• Can I use my GBP to advertise for a new business?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• Local Searches on Google Chrome on mobile are disappearing in the Personal Injury space.
• Purchases from Etsy can now be made directly from AI Mode.
• Google deprecates short names for GBP.
• You can access LocalU Nashville video content by paid subscription.
• LocalU in Dallas in October 2026.
• New “Insights” feature in GBP.
• Google Posts bug now fixed.
• Can “Popular times” apply to an SAB?
• Is Bing still worth optimising for?
• How do I verify my business if my lease doesn’t allow me to put up permanent signage?
• What is the most I can do to fully optimize my GBP?
• What would cause a listing to become unverified?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• Google AI Overviews follow up questions take you to AI Mode.
• Google explores ways to opt out of search AI features.
• New research says AIs are inconsistent when recommending brands.
• Factors for what makes the Most Relevant GBP reviews.
• Does Google still send out verification postcards?
• Are there services that help track visibility in AI mode?
• Should I merge the listing of a location that’s closing with another listing at a different location to keep the reviews?
• Is there a platform that’s good for tracking how entities are showing up in AI Tools?
• What should I use for citations?
• Should I have a practitioner listing for my GBP if I have regular one with my name in the business name?
• What are some good tools for analyzing GBPs and websites?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• Google speaks on hiring GEO/AEO/SEO and buying AI optimization tools.
• Google’s Danny Sullivan says not to turn content into bite sized chunks for LLMs.
• Google announces new branded AI business agents.
• Google rolls out Personal Intelligence in Gemini.
• Google confirms Apple Intelligence and Siri will be powered using Gemini.
• Why does Google keep asking for reverification after changing my business name?
• When are products for SABs going away?
• Should I change my SAB to a storefront for more visibility?
• Do clients ever pay based on success in leads or sales?
• Are EV charging station listings considered a separate department if they’re located within a business?
• With the ‘Vehicles for Sale’ feature now deprecated, should I use the products section instead?
• Are there any tools that can predict Google’s confidence score?
• How do you answer the phone for LSA to train it not to charge you for bad leads?
• Should I offer yearly contracts for SEO marketing, or month-to-month?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

Updates and Questions

• John Mueller from Google responds to questions on if Schema helps with LLMs and Google.
• How does using the same number for two GBP locations differ from a franchise using a 1-800 number?
• Is LinkedIn good for marketing?
• Should I use keywords in my company name?
• How do I add a WhatsApp number to my GBP?
• What type of photos should I use for an insurance agency?
• Has the AI calling to check prices feature been tested yet?
• Can you target private Facebook groups with Facebook Ads?
• Is it bad to spam keywords in company names in the Home Renovation trade?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com