Épisodes

  • Episode 17 – Facebook Ads Advanced Creative Strategy and Targeting with Kevin Urrutia

    Episode 17 – Facebook Ads Advanced Creative Strategy and Targeting with Kevin Urrutia
    Oct 21 2020
    In this episode of the Learn Paid Media podcast, I talk with Kevin Urrutia, the Founder of Voy Media, which is a huge Facebook Ad agency out of New York City. We had a great conversation on Facebook Ads, creative strategy and messaging, storytelling in advertising, targeting, full-funnel strategies, and so much more. This episode […]
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    1 h et 3 min
  • Episode 16 – YouTube Advertising New Placements, Features, and Targeting

    Episode 16 – YouTube Advertising New Placements, Features, and Targeting
    Oct 13 2020
    In this episode of the Learn Paid Media podcast, I go over some of the newer YouTube advertising features such as lead forms and search partner targeting while also covering overall targeting strategies for generating leads and conversions.
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    20 min
  • Episode 15 – Lead Generation Channel Selection In Online Advertising

    Episode 15 – Lead Generation Channel Selection In Online Advertising
    Oct 7 2020
    This episode focuses on choosing the right online advertising channels for lead generation for B2B and B2C advertisers, and I classify different types of leads and how that impacts channel selection and strategy.
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    17 min
  • Episode 14 – B2B Paid Media Audience Targeting

    Episode 14 – B2B Paid Media Audience Targeting
    Sep 24 2020
    It’s a been a long time, but I am back! Here is an episode on B2B audience targeting for paid media as it relates to Facebook Ads, but I also cover some Google Ads strategy for B2B and give an update on where I’ve been and everything.
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    12 min
  • Episode 13 – Nick’s Interview on Bidding from the Better Digital Marketing Podcast

    Episode 13 – Nick’s Interview on Bidding from the Better Digital Marketing Podcast
    Feb 19 2020
    Hey Everyone. This week is a little different as the episode is from an interview that I did on the Better Digital Marketing Podcast with Ben Briggs. The episode should be up in video format soon on his YouTube channel here. https://www.youtube.com/channel/UC67cFyOvKiuzpVHVJR85IIA/videos
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    36 min
  • Episode 12 – YouTube Advertising Campaign Types and Strategies

    Episode 12 – YouTube Advertising Campaign Types and Strategies
    Jan 29 2020
    This episode focuses on the fundamentals of YouTube advertising some of the strategies you can use with the different campaign types. It focuses mainly on the different campaigns and ad units, but it presents some of the strategies associated with each.
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    12 min
  • Episode 0 – New Updates and Brief Intro

    Episode 0 – New Updates and Brief Intro
    Jan 29 2020
    This episode focuses on some of the updates to the podcast!
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    2 min
  • Episode 11 – New Facebook Tracking Setup and Google Tag Manager

    Episode 11 – New Facebook Tracking Setup and Google Tag Manager
    Aug 1 2019
    This is episode 11 where I discuss Google Tag Manager and how it can help you with conversion tracking, but I also talk about an update that happened to me literally this week within Facebook for setting up tracking and integrating with Google Tag Manager. Facebook seems to have secretly rolled out a much better […]
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    12 min