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Learn Paid Media

Learn Paid Media

By: Nick Banik
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Summary
Learn Paid Media is a podcast that focuses on teaching you all aspects of online paid media. Nick Banik is a digital marketer with experience managing Google Ads, Bing Ads, Facebook and Instagram Ads, Pinterest Ads, YouTube advertising, programmatic display advertising, and much more. The podcast focuses on how to learn paid media and how to manage online advertising campaigns for both large and small budgets.© 2020 Learn Paid Media Economics Marketing & Sales
Episodes
  • Episode 17 – Facebook Ads Advanced Creative Strategy and Targeting with Kevin Urrutia
    21 Oct 2020
    In this episode of the Learn Paid Media podcast, I talk with Kevin Urrutia, the Founder of Voy Media, which is a huge Facebook Ad agency out of New York City. We had a great conversation on Facebook Ads, creative strategy and messaging, storytelling in advertising, targeting, full-funnel strategies, and so much more. This episode […]
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    1 hr and 3 min
  • Episode 16 – YouTube Advertising New Placements, Features, and Targeting
    13 Oct 2020
    In this episode of the Learn Paid Media podcast, I go over some of the newer YouTube advertising features such as lead forms and search partner targeting while also covering overall targeting strategies for generating leads and conversions.
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    20 min
  • Episode 15 – Lead Generation Channel Selection In Online Advertising
    7 Oct 2020
    This episode focuses on choosing the right online advertising channels for lead generation for B2B and B2C advertisers, and I classify different types of leads and how that impacts channel selection and strategy.
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    17 min
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