Épisodes

  • Shaping the Industry & the Next Generation - George Shepherd - Ep 38

    Shaping the Industry & the Next Generation - George Shepherd - Ep 38
    Dec 10 2025
    The latest episode of our Leading Conversations podcast is out now and it's a good one.... Barry has a candid conversation with George Shepherd about his varied career in advertising, spanning 35 years working all over the world on behalf of blue chip brands including Heinz, Kelloggs, KFC, Lego, Star Wars, Nike and the BBC.

    George tells stories from the creation of his company Red Spider, to lock ins at Lego and the inspiration behind the Advertising course that he has curated at Napier University, inspiring the next generation of talent.
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    48 min
  • Changemakers: Marketing in the age of AI - Ep 37

    Changemakers: Marketing in the age of AI - Ep 37
    Nov 11 2025
    This special episode was recorded live at the Marketing Society Scotland's Changemaker conference in Edinburgh. Barry was joined by Ian Duncan and Kathryn Strachan, as they explored how marketers can embrace AI innovation responsibly and what it means for ethics, trust and creativity.
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    24 min
  • Turning AI hype into strategy - Ep 36

    Turning AI hype into strategy - Ep 36
    Oct 9 2025
    In this special episode of Leading Conversations, recorded live at Lane’s 'AI in the Third Sector' event at Edinburgh’s Everyman Cinema, Barry takes to the stage with a panel of sector leaders to unpack the reality of AI beyond the hype.

    Josiah Lockhart (Changeworks), Judith Turbyne (Children in Scotland), John Fitzgerald (SCVO), Lora Vernon(VOCAL) and Declan Mair (Worldwide Cancer Research) share honest perspectives on the opportunities, challenges and ethical dilemmas AI brings to the Third Sector.

    With nearly 70 people in the room, this episode captures the energy, debate and inspiration of an afternoon that showed how AI can move from buzzword to strategy. 🎧
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    27 min
  • Brand Builder, Team Builder & Legacy Maker - Ian McAteer - Ep 35

    Brand Builder, Team Builder & Legacy Maker - Ian McAteer - Ep 35
    Aug 19 2025
    In the latest episode of Leading Conversations, Barry meets Ian McAteer, until recently the Chairman of The Union agency - a man of many stories, industry anecdotes, nicknames and wise words.

    Ian candidly shares his story from his early days as a barrister, to landing a role at Saatchi and Saatchi, co-founding The Union in a park and subsequently buying a Church, infamous agency parties, why his wife calls him "Heinz 57" and how he recently led transition for The Union to become an Employee Owned Trust.
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    1 h
  • Copy, Campaigns & Creativity - Gerry Farrell - Ep 34

    Copy, Campaigns & Creativity - Gerry Farrell - Ep 34
    May 27 2025
    In the latest episode of Leading Conversations, Barry meets the copywriting legend that is Gerry Farrell. Their conversation meanders from Gerry’s unconventional start in advertising to making some of the most famous adverts in Scotland over the last few decades.

    Amongst many other things, Gerry reminisces on the perfect three-word Irn-Bru brief (“Out Christmas Coke”), how Caledonia was note-perfect for that famous Tennent’s ad, how he received a testimonial from a knight of the realm - and the importance of ‘filling your bin’ - an important lesson for aspiring young creatives…
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    1 h et 1 min
  • Digital Day Live 2025 - Ep 33

    Digital Day Live 2025 - Ep 33
    May 7 2025
    The latest episode of the Leading Conversations was recorded live at the recent Marketing Society Scotland Digital Day. We were joined by some inspirational speakers from leading brands, platforms and agencies, who shared their learnings, insights and exciting new technologies to a packed auditorium at the Glasgow Science centre. Barry Fearn was joined on stage by some Rising Stars of the Marketing Society, future leader members to reflect on the discussions of the day and to share their own key take outs and learnings.
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    30 min
  • From Footballer to Renowned Visual Artist - Craig Black - Ep 32

    From Footballer to Renowned Visual Artist - Craig Black - Ep 32
    Mar 26 2025
    Barry meets Craig Black, the artist renowned for his innovative 'Acrylic Fusion' technique. They talk about Craig's initial career in professional football, his chance meeting with his school art teacher that led to his career as a typographer, share stories of London and coming back to Scotland where Craig had his eureka moment, which ultimately led to the launch of his unique Acrylic Fusion technique, originally inspired by his wife Ally's workout leggings!
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    57 min
  • Star Awards Special - Andrew & Kirsteen - Ep 31

    Star Awards Special - Andrew & Kirsteen - Ep 31
    Jan 15 2025
    Barry is joined by the Marketing Society Scotland Star Awards Chair, Kirsteen Beeston and Andrew Dobbie from MadeBrave. They discuss their experiences, learnings and tips for success in creating and curating award-winning entries for this years Star Awards, being held in Glasgow on June 12th 2025.
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    41 min