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Leading Conversations

Leading Conversations

De : Lane
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 In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.

This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.Copyright Lane Economie Marketing et ventes
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    Épisodes
    • Copy, Campaigns & Creativity - Gerry Farrell - Ep 34

      Copy, Campaigns & Creativity - Gerry Farrell - Ep 34
      May 27 2025
      In the latest episode of Leading Conversations, Barry meets the copywriting legend that is Gerry Farrell. Their conversation meanders from Gerry’s unconventional start in advertising to making some of the most famous adverts in Scotland over the last few decades.

      Amongst many other things, Gerry reminisces on the perfect three-word Irn-Bru brief (“Out Christmas Coke”), how Caledonia was note-perfect for that famous Tennent’s ad, how he received a testimonial from a knight of the realm - and the importance of ‘filling your bin’ - an important lesson for aspiring young creatives…
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      1 h et 1 min
    • Digital Day Live 2025 - Ep 33

      Digital Day Live 2025 - Ep 33
      May 7 2025
      The latest episode of the Leading Conversations was recorded live at the recent Marketing Society Scotland Digital Day. We were joined by some inspirational speakers from leading brands, platforms and agencies, who shared their learnings, insights and exciting new technologies to a packed auditorium at the Glasgow Science centre. Barry Fearn was joined on stage by some Rising Stars of the Marketing Society, future leader members to reflect on the discussions of the day and to share their own key take outs and learnings.
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      30 min
    • From Footballer to Renowned Visual Artist - Craig Black - Ep 32

      From Footballer to Renowned Visual Artist - Craig Black - Ep 32
      Mar 26 2025
      Barry meets Craig Black, the artist renowned for his innovative 'Acrylic Fusion' technique. They talk about Craig's initial career in professional football, his chance meeting with his school art teacher that led to his career as a typographer, share stories of London and coming back to Scotland where Craig had his eureka moment, which ultimately led to the launch of his unique Acrylic Fusion technique, originally inspired by his wife Ally's workout leggings!
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      57 min

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