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Leading Conversations

Leading Conversations

De : Lane
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 In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.

This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.Copyright Lane Economie Marketing et ventes
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    Épisodes
    • Shaping the Industry & the Next Generation - George Shepherd - Ep 38

      Shaping the Industry & the Next Generation - George Shepherd - Ep 38
      Dec 10 2025
      The latest episode of our Leading Conversations podcast is out now and it's a good one.... Barry has a candid conversation with George Shepherd about his varied career in advertising, spanning 35 years working all over the world on behalf of blue chip brands including Heinz, Kelloggs, KFC, Lego, Star Wars, Nike and the BBC.

      George tells stories from the creation of his company Red Spider, to lock ins at Lego and the inspiration behind the Advertising course that he has curated at Napier University, inspiring the next generation of talent.
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      48 min
    • Changemakers: Marketing in the age of AI - Ep 37

      Changemakers: Marketing in the age of AI - Ep 37
      Nov 11 2025
      This special episode was recorded live at the Marketing Society Scotland's Changemaker conference in Edinburgh. Barry was joined by Ian Duncan and Kathryn Strachan, as they explored how marketers can embrace AI innovation responsibly and what it means for ethics, trust and creativity.
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      24 min
    • Turning AI hype into strategy - Ep 36

      Turning AI hype into strategy - Ep 36
      Oct 9 2025
      In this special episode of Leading Conversations, recorded live at Lane’s 'AI in the Third Sector' event at Edinburgh’s Everyman Cinema, Barry takes to the stage with a panel of sector leaders to unpack the reality of AI beyond the hype.

      Josiah Lockhart (Changeworks), Judith Turbyne (Children in Scotland), John Fitzgerald (SCVO), Lora Vernon(VOCAL) and Declan Mair (Worldwide Cancer Research) share honest perspectives on the opportunities, challenges and ethical dilemmas AI brings to the Third Sector.

      With nearly 70 people in the room, this episode captures the energy, debate and inspiration of an afternoon that showed how AI can move from buzzword to strategy. 🎧
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      27 min
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