Unveiling The POS Letter (So Your Business Doesn’t Become One)

Can you name your organization’s core values right now, without looking them up? Wes helped write three different employee handbooks and couldn’t recite one company’s values today. In this episode, Wes and Cindy pull back the curtain on the People Optimization System™ and introduce The POS Letter, a free monthly newsletter that shares one real idea at a time from the Advantage Series.

They also cover the Revised & Expanded Edition of The Values Advantage (available October 1), the “Values Void” stage most organizations mistake for health, a family business that grew revenue 50% in under two years after naming its values, and the free assessments and printable libraries now live at posframework.com.

• Why most people can’t name their own company’s values, and why that isn’t a failure
• The POS Letter: what it is, why we leaned into the name, and what’s in issue one
• The Revised & Expanded Edition of The Values Advantage, and what’s new in it
• Values Void: the stage that looks healthy from the outside
• A 75-year family business: 50% revenue growth and about 5% voluntary turnover in two years
• Free printables for every pillar, each labeled to match its chapter
• The assessments: which pillar gives you the fastest return, plus the Communication assessment’s four lenses
• Why communication is the “wiring in the walls” of the whole framework
• Clarity, consistency, and momentum: what the system is built to deliver

• Sign up for The POS Letter (free, monthly): com/newsletters/2147913357/subscribe
• Start here: the POS Assessment (which pillar first, 25 questions): com/pos-assessment
• All assessments: com/assessments
• Values Optimization Assessment: com/values-assessment
• Free Values printables: com/values
• The framework: com/framework
• The Advantage Series books and Implementation Guides: com/books
• The Values Advantage, Revised & Expanded Edition (available October 1): com/dp/B0HHTL2MZF
• Leading at the Next Level community (watch live, with video): dove-development.net/latnl-community

Bad Situations Are Leadership’s Best Teacher (Executive Summit Preview Lesson 3)

Wes and Cindy preview the third and final lesson for Dove Development & Consulting’s 2026 Executive Summit (October 16 in Virginia’s Shenandoah Valley), following earlier lessons on responsiveness and self-talk. This capstone lesson, titled “Bad Situations Are Leadership’s Best Teacher,” draws from Wes’s upcoming book Making the Best of Your Bad Situations and focuses on reframing setbacks—like layoffs, failed launches, missed deadlines, and broken relationships—as material for growth rather than just damage. Wes shares how difficult layoff conversations taught him to balance candor with care and improved his ability to handle accountability conversations. Cindy outlines the summit format and offers three reflection questions about a recent bad situation: what it revealed about your capabilities, your values, and who showed up for you. They encourage registration and share additional learning options and tools.

00:00 Welcome

00:58 Summit Preview

01:46 Bad Situations Capstone

02:07 Layoffs and Leadership Pain

02:38 Survive or Learn

04:18 Finding the Seed Lesson

05:35 Practical Takeaways Today

06:50 Tough Conversation Story

08:44 What to Expect at Summit

09:26 Three Questions Exercise

10:23 Register and Event Details

11:16 Extra Tools and Credits

12:01 New Tools Sneak Peek

Registration is at www.L2L-Harrisonburg.com

For trial access to our complete Leading At The Next Level program, email us at admin@dove-development.net.

Special Invitation: Join the Advantage Launch Team + Upcoming Book Releases (Nov 2026–Feb 2028)

In this special episode of the Leading at the Next Level podcast, Wes and Cindy Dove share a new invitation for their community: the Advantage Launch Team. They recap how Wes’s three self-published books—What’s Killing Your Profitability, Leading With Clear Purpose, and The Values Advantage—became Amazon #1 bestsellers in 2024–2026 through community support rather than a publisher or big marketing budget. Wes announces his fourth book, Leveraging Leadership Growth, releasing November 19, 2026, and previews Cindy’s first solo book coming February 20, with more books planned at a faster pace through February 2028. The launch team will be asked a handful of times over about 18 months to buy the e-book during specific windows (typically $0.99) and join a free community channel for details and events, with an October 16 event to map out more. Wes also mentions continuing education credits via SHRM/HRCI through their program and a free trial by emailing admin@dove-development.net.

00:00 Welcome and Teaser

00:51 Backstory on Past Books

01:29 Amazon Bestseller Wins

02:31 New Book Release Dates

04:03 Rapid-Fire Book Plan

04:39 Join the Launch Team

05:13 Advantage Series Explained

06:05 How the Launch Works

08:00 Perks and Community Access

09:17 Call to Action and Wrap-Up

10:17 Credits and Final Sign-Off

Learn more at: https://www.dove-development.net/the-advantage-launch-team

Join the Advantage Launch Team at: https://www.dove-development.net/offers/ikw7oUHg/checkout