Launch Your Private Podcast

In this coaching episode, Lindsay and Nora work with Meghan Mann, founder of Simple Shifts, to refine her private podcast strategy. Meghan serves people in transition who struggle with decision clarity and knowing what they truly want. The hosts help her pivot from a nurture-focused weekly podcast to creating a targeted lead magnet that speaks directly to her ideal client's known problems and drives conversions to her group coaching program.

Topics Covered

• Distinguishing between nurture content and lead magnet content
• Understanding customer language vs. coach language in marketing
• Alternative traffic strategies beyond social media
• Podcast guesting as a growth strategy
• Partnership and referral opportunities
• The importance of clear currency exchange in lead magnets
• Creating conversation starters that resonate with problem-aware audiences

Links Mentioned

• http://www.simple-shifts.com

More from Hello Audio

Grab a free trial

Youtube

Instagram

Facebook Group

Subscribe and Review

If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this episode, we explore how Steph Gaudreau, creator of Strong with Steph, has transformed her fitness coaching business using private podcasts. Discover how she moved beyond traditional PDFs to create engaging audio experiences that help women over 40 build sustainable strength training habits. Learn about her multi-feed strategy for course delivery, lead magnets, and live call recordings that keep clients connected and motivated.

Topics Covered

• Transforming video library content into audio format for on-the-go consumption
• Creating "Mental Gym" resources that address mindset and behavior change
• Using private podcasts as webinar alternatives for lead generation
• Multi-feed strategy: lead magnets, course content, and live call recordings
• Addressing common fitness roadblocks through audio coaching
• ManyChat integration for streamlined delivery
• Moving beyond PDF lead magnets to audio experiences

Links Mentioned

• http://stephgaudreau.com
• IG: @steph_gaudreau
• 7 day sample lifting program https://stephgaudreau.com/workout

More from Hello Audio

Grab a free trial

Youtube

Instagram

Facebook Group

Subscribe and Review

If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this teaching segment, Nina Clapperton breaks down her "audience-first, algorithm-second" SEO approach that has powered her consistent $600K years. She reveals why traditional SEO tactics like keyword density and skyscraper content are outdated, and shares her simple framework for creating content that actually converts. Nina also provides insider insights on how AI search is changing the game and why hyper-specific, zero-volume keywords are becoming more valuable than high-traffic generic terms.

Topics Covered

• The SEO Sales Funnel: Moving people from "I didn't know this was a thing" to "take my money"
• Why 20 strategic posts outperform 400 generic ones
• The death of skyscraper content and rise of "modern skyscraper" approach
• How to use Google's feedback system to improve search results
• AI search personalization and query fan-out explained
• Zero volume keywords as audience-first SEO strategy
• Role-playing techniques for understanding your ideal customer's search behavior
• Why user-generated content beats generic press coverage

More from Hello Audio

Grab a free trial

Youtube

Instagram

Facebook Group

Subscribe and Review

If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.