126: Coaching Meghan Mann on Positioning an Audio Lead Magnet for Decision Clarity
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126: Coaching Meghan Mann on Positioning an Audio Lead Magnet for Decision Clarity
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In this coaching episode, Lindsay and Nora work with Meghan Mann, founder of Simple Shifts, to refine her private podcast strategy. Meghan serves people in transition who struggle with decision clarity and knowing what they truly want. The hosts help her pivot from a nurture-focused weekly podcast to creating a targeted lead magnet that speaks directly to her ideal client's known problems and drives conversions to her group coaching program.
Topics Covered
- Distinguishing between nurture content and lead magnet content
- Understanding customer language vs. coach language in marketing
- Alternative traffic strategies beyond social media
- Podcast guesting as a growth strategy
- Partnership and referral opportunities
- The importance of clear currency exchange in lead magnets
- Creating conversation starters that resonate with problem-aware audiences
Links Mentioned
- http://www.simple-shifts.com
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