In this episode, Andrew Steele shares his inspiring journey from being an Olympic athlete to a successful entrepreneur. He discusses the challenges he faced during his transition, including an identity crisis after missing the London 2012 Olympics. Andrew highlights the importance of resilience, adaptability, and the soft skills gained from sports in navigating the entrepreneurial landscape. He also shares insights about his health tech company, DNA Fit, and the significance of team dynamics in startups. Additionally, Andrew emphasizes the need for supporting athletes in their entrepreneurial endeavors through his venture, Sport First, and discusses the future of sports stars emerging from less mainstream sports.Chapters00:00 The Intersection of Sports and Entrepreneurship03:45 The Journey to Track and Field06:35 Decisions and Sacrifices in Sports09:28 Reaching the Olympic Games11:58 Identity Crisis Post-Olympics14:45 Transitioning from Athlete to Entrepreneur17:24 Leveraging Athletic Skills in Business20:09 Encouraging Athletes to Embrace Entrepreneurship25:33 The Entrepreneurial Mindset of Athletes26:51 Celebrating Milestones: The Relief of Achievement29:39 Navigating Post-Acquisition Transitions31:52 The Journey to IPO: A Sense of Accomplishment33:05 The Restlessness of Athletes: Starting Again34:43 Building a Winning Team: Culture Over Skills36:49 The Curse of Experience: Adapting to Change38:50 The Future of Health: A New Approach41:22 Sport First: Supporting Athlete Entrepreneurs44:41 Stride: A New Venture in Health Tech45:51 Surprising Facts: The Music Producer in Andrew46:54 Hot Takes: The Future of Sports Stars

What happens when an injured college basketball player reinvents herself as a founder of a viral startup? Meet Cameo Hanlon, the creator of Bender Extender, a hangover support pill that started as a joke in a group chat and turned into a booming business.

From small-town Canada to university hoops, from devastating injuries to entrepreneurship, Cameo shares how setbacks became stepping stones. In this episode, we cover:

• Why injuries & COVID shaped her pivot from sports to startups

• The identity crisis athletes face when their careers end
• How the Bender Extender idea went from inside joke → product line → movement
• Building teams, handling setbacks, and scaling a brand with personality
• Her bold hot take: Stats don’t matter as much as you think 👀
  

If you’ve ever wondered how athletes transition beyond sports, or how the wildest startup ideas are born, this conversation will blow your mind.
#LIVEwithTY #BenderExtender #lifeaftersports #startupculture #GenZFounders

⏱ Timestamps

0:00 – Hot Takes with Ty: Jiu-Jitsu & Athletes

1:30 – Cameo’s Basketball Journey & Small-Town Roots

4:15 – Injuries, Identity Crisis, and COVID Setbacks

19:30 – From Marketing to Founding Bender Extender

37:00 – Hot Take: Why Stats Don’t Matter After College

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What happens when the jersey comes off? For too many athletes, the next step feels like falling off a cliff. But Jermaine Malcolm turned that moment into a launchpad.

Born in Jamaica, raised with grit, and forged through football, Jermaine built StudentAthlete.co and Skills Gap Advocate to help athletes and entrepreneurs transition into life after sports.

In this episode of LIVE with TY, we dive into:

• How Jermaine went from Jamaican roots to U.S. football scholarships

• The identity crisis athletes face when sports end

• Why curiosity and proximity are game-changing tools for student-athletes

• The hard truths of entrepreneurship (and the setbacks that became stepping stones)

• A crazy hot take: Why every athlete should try Jiu-Jitsu after sports

If you’re an athlete, entrepreneur, or someone chasing reinvention—this episode will change how you see your future.

#LIVEwithTY #AthleteTransition #GenZEntrepreneur #LifeAfterSports #FromJamaicaToCEO

⏱ Timestamps

(5 key sections)

0:00 – Intro: From Jamaica to the U.S.

04:30 – Football, culture shock, and scholarships

10:30 – Life after sports & finding identity

18:45 – Curiosity, mentorship, and the power of proximity

34:50 – Hot Takes: Boxing, Jiu-Jitsu, and the future of athletes

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