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Most people think pricing is a number problem. It isn't. It's a clarity problem, and usually a packaging problem wearing a price tag.

In this session Bobby walks through the full pricing system he uses with coaches, consultants and speakers, built on one idea: the moment you know your value, everyone else will know it too.

He opens with two clients who got it wrong in opposite directions. A therapist with 30 years of experience charging only $500 for a three-hour workshop, later coached up to $2,500 an hour. And a speaker asking $10,000 a keynote with no speaking history, who got silence from every organizer she approached.

What's covered:

- The two failure modes, underpricing and overpricing, and why overpricing produces silence rather than a "no"

- Why one offer beats five half-offers

- Low ticket under $1,000: publish the price, because clarity beats charisma

- High ticket above $4,000: sell the process, not the strategy, and publish the starting point rather than the price

- Value-metric pricing, where you price the return instead of your hours

- How to handle an objection without ever discounting

- The scope leak that keeps people stuck at their ceiling

- When to raise your price, and the signal that tells you it's already too low

He closes with live coaching on real member offers.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com