We are back! After a short break to "live life" and find new inspiration, Charlotte and Jasmin (p.k.a TĀLĀ) return with an unfiltered look at the multi-layered impact of AI on the modern music landscape. From productivity tools to manufactured "clipping" campaigns, this episode explores the fine line between innovation and industry-scale gaming.

In this episode, Charlotte and Jasmin discuss:

• "Clipping": Charlotte breaks down the strategy of using marketing agencies to flood socials with "fan-made" content and fake fan accounts to manufacture virality.
• Authenticity vs. Automation: Jasmin shares her perspective as an artist on the pressure to use AI
• The Problem with Playlists: Why Spotify has become "boring" through safe, predictable algorithms, and why the power of the artist-curated playlist is making a comeback.
• The Saturation Point: A deep dive into why major platforms like Spotify may be squeezing artist royalties even harder as they reach maximum market penetration.
• Speed vs. Sustainability: Why Charlotte advocates for "consistency over time" and why artists should choose organic growth over "get-rich-quick" hype schemes.

Listen now to explore:

• How to use technology to streamline your workflow without losing your artistic soul.
• The reality of "test bands" created by labels to game the system.
• Jasmin's challenge: She has until May 6th to share her curated "11 album" playlist—hold her accountable!
• Why investing in your own artistry is always a better spend than splurging money on a campaign with no strategy.

Find out more about ellevate: https://ellevate.studio/

ellevate TikTok: https://www.tiktok.com/@ellevate.studios

ellevate Instagram: https://www.instagram.com/ellevate.studios

Jasmin's Socials

https://www.tiktok.com/@talatheduchess

https://www.instagram.com/tala_official/?hl=en

Charlotte's Socials

https://www.instagram.com/charli_caleb/?hl=en

https://www.linkedin.com/in/charlotte-caleb/