Intentional Culture Creation in Management
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Intentional Culture Creation in Management
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In this episode of OK at Work, Sarah Sawyer and attorney Russell Burger of Offit Kurman discuss how managers influence company culture alongside the usual compliance responsibilities. Managers act as ambassadors and the day-to-day face of the organization, especially as companies grow and executives have less direct contact with employees. Russell stresses the importance of being intentional about culture by clearly defining desired behaviors, communication styles, and expectations. They explain that consistent messaging, strong communication, and knowing employees help make difficult conversations easier, improve retention and productivity, as well as reduce legal risk.
- (00:00) - Managers Shape Culture
- (00:54) - Be Intentional Daily
- (01:15) - Leaders Model Values
- (02:15) - Empower Consistent Messaging
- (03:11) - Tough Talks Get Easier
- (03:39) - Communication Builds Buy In
- (03:57) - Culture Benefits and Wrap Up
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