Episode 370 showcases our hosts Dr Jake Sloane & David Segal.

In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.


In Chapter 20 we delve into:

• A serious complication following periorbital filler in a 26-year-old woman - rupture of the globe of the eye.

• An alleged firebombing at a cosmetic clinic in Bundoora, Melbourne - and the importance of insurance, business interruption cover and crisis communication.

• The fatal shooting of Marbella cosmetic surgeon Dr Alexander Aslani - raising questions around practitioner safety, complaints escalation, life insurance and wills.

• The growing influence of lay influencers in skincare marketing - and the tensions between professional expertise, advertising restrictions and misinformation.

00:00 Introduction
00:42 Hosts And IA Community
01:45 Episode Preview Warning
02:52 Eyeball Rupture Case
09:19 Takeaways And Referral Plans
11:06 IA Community App Break
11:42 Melbourne Clinic Firebombing
14:15 Insurance And Business Continuity
21:30 Doctor Shot In Clinic
23:11 Murder Motive Speculation
23:59 Life And Income Protection
27:00 Clinic After A Death
27:53 Wills And Probate Basics
31:00 Complaints And Safety Plans
34:00 AI Notes And Clinic Tools
35:08 Influencers Vs Professionals
37:35 Regulation And Free Speech
46:01 AI Truth And New Era
47:52 Wrap Up And Community

ALL OUR LINKS & CONTACT INFORMATION

JOIN OUR WHATSAPP COMMUNITY

DOWNLOAD OUR APP IA COMMUNITY:

• DOWNLOAD FOR APPLE DEVICES
• DOWNLOAD FOR ANDROID DEVICES

THEN ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up:

• CLICK HERE

Episode 369 hosts Nicky Tzimas (Nurse Practitioner from Melbourne, Australia)

In this episode we learn about Nicky's unprecedented battle towards achieving Nurse Practitioner (NP) endorsement in aesthetic medicine.

With more than 35 years in nursing and 18 years in aesthetics, Nicky shares the struggles she faced when the Nursing & Midwifery Board refused to accept that an aesthetics background was suitable for a NP endorsement. Nicky challenged this decision at a tribunal and won, seemingly now establishing a pathway for more Nurse Practitioners to graduate within the aesthetics field.

00:00 Introduction
00:41 IA Community App Update
02:09 Meet Our Special Guest: Nicky Tzimas
04:49 NP Pathway Basics
06:17 Costs Hours Advanced Practice
07:52 AHPRA Delay And Reversal
09:47 Appeal To VCAT
11:04 Why Aesthetics Was Dismissed
12:35 Why Become An NP
14:54 Withheld Endorsement Evidence
18:35 Emotional Toll And Impact
20:15 Taking On The Regulator
22:38 Aesthetics Under Fire
23:31 Taking On Regulators
24:25 Winning The Tribunal
25:42 University Gatekeeping
28:57 Landmark Case Impact
30:41 Rebuilding Confidence
31:40 Staying Compliant
32:51 Costs And Legal Preparation
34:02 Life As A Nurse Practitioner
35:46 Mental Health In Consults
37:35 Thanks And Next Steps
38:41 Wrap Up

VISIT OUR WEBSITE

DOWNLOAD OUR NEW APP IA COMMUNITY:

• APPLE DEVICES
• ANDROID DEVICES

THEN ACTIVATE YOUR FREE 30 DAY TRIAL (after you've downloaded the app and signed up for free):

• FOR HEALTHCARE PROFESSIONALS
• FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Episode 368 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK)

In this episode, we welcome back Rick to unpack how AI is changing the rules of digital marketing and SEO. We discuss Google's AI-driven search, declining website traffic, and why clinics need to think beyond traditional online practices. Rick explains why authoritative, original content, strong reviews, local profiles and third-party mentions still matter when it comes to being recommended by AI.

We also explore what happens when patients start using LLM's like ChatGPT or Claude for healthcare advice - and how wrong this can be. We cover the importance of multi-channel marketing, patient nurturing, 'speed-to-lead', and how AI chat and phone agents could change the way clinics convert enquiries.

00:00 Introduction
01:51 Meet Our Returning Special Guest Rick O'Neill
02:58 RISE Summit Highlights
05:00 What Changed Since Last Time
06:19 Google AI Overviews Impact
13:56 AI Accuracy And Patient Plans
17:45 Google Vs ChatGPT Usage
20:38 New Search Results Layout
24:07 How To Win In AI Search
31:39 Original Content And E-E-A-T
33:13 Reviews And Aussie Rules
34:41 Compliant Content Strategy
36:10 Mining Your Patient List
36:54 Events That Fuel Marketing
39:22 Webinars That Prequalify
41:33 AI CRM And Chat Agents
43:12 Competition And Speed To Lead
53:47 Luxury Positioning Not Commodities
57:32 Avoiding AI Content Slop
01:00:36 Three Actions To Take Today
01:03:28 Future Of Humans And Agents
01:05:54 Services, Resources And Wrap Up

ALL OUR LINKS & CONTACT INFORMATION

JOIN OUR WHATSAPP COMMUNITY

DOWNLOAD OUR APP IA COMMUNITY:

• DOWNLOAD FOR APPLE DEVICES
• DOWNLOAD FOR ANDROID DEVICES

THEN TRY A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up):

• FOR HEALTHCARE PROFESSIONALS
• FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS