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The InnovaBuzz Podcast: AI, Innovation & Human Connection The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs, and creatives, diving deep into their values, strategies, and mindset. As we navigate the fascinating intersection of AI innovation and the enduring power of human connection, this podcast is increasingly drawn to conversations that explore novel applications of AI and, crucially, how we can keep our relationships and interactions deeply human in an increasingly digital world. Join internationally recognised transformational strategist and Visionary Human-Centred Podcasting Coach, Dr Jürgen Strauss, as he connects with awesome guests who are eager to share their stories, spark new ideas, and contribute to our knowledge of innovation, service, and modern marketing. Each episode is a conversation designed to spark curiosity. Gain insight into what makes inspiring people ‘tick’, what ‘lights them up’, and why they do what they do. The InnovaBuzz Podcast is for smart businesses and curious minds that want to stay on top of innovation to compete and thrive in today's marketplace. For a flavour of the themes we love to explore—context, creativity, and the art of nurturing human relationships in an AI-powered world—here are a few of my recent Substack articles: "Echoes in the Machine" - https://innovabiz.substack.com/p/echoes-in-the-machine "The Photographer's Dilemma" - https://innovabiz.substack.com/p/the-photographers-dilemma "The Tool in My Hand, The Voice in Your Ear" - https://innovabiz.substack.com/p/the-tool-in-my-hand-the-voice-in Innovation and curiosity are always on the menu. Subscribe now so you never miss an episode! Past guests have included Michael E Gerber, Kevin Kelly, Marcus Sheridan, Gill Hicks, Tanya Alvarez, Anastasia Lipske, Gino Wickman, Jeffrey Madoff, Gabrielle Dolan, Mark Schaefer, Steve Blank, Joey Coleman, Mike Michaelowitz, Ann Janzer, Michele Wucker, Soulaima Gourani, Robin Colucci, Sheryl Plouffe, Kedma Ough, Cathryn Lloyd, Wade Galt, Ramon Ray, Michelle Mazur, David Goldsmith, Todd Cherches, Rita McGrath, Terri Trespicio, Liz Wiseman and so many more wonderful people - over 700 to date!

innovabiz.substack.comJürgen Strauss Direction Economie Management et direction Marketing et ventes
Épisodes
  • Brent Keltner, Authentic Buyer Journeys and the "Guide by the Side" - Innovabuzz 702

    Brent Keltner, Authentic Buyer Journeys and the "Guide by the Side" - Innovabuzz 702
    Mar 25 2026
    Our guest in this episode is Brent Keltner, Founder and President of Winalytics, a go-to-market consultancy helping B2B revenue teams build authentic buyer journeys. Brent, a former qualitative researcher and revenue leader, brings a unique “low ego learner” mindset to the world of sales and marketing. We explore the shift from being a “sage on the stage” to a “guide by the side,” the importance of the buying committee over the individual persona, and how to use AI as a teammate to compress days of research into minutes of hyper-personalized outreach without losing the human touch.Key points discussed include:* The “Rugby Metaphor” for go-to-market teams: success comes from team orchestration and multi-phase play, not individual heroics.* Narrow your focus to broaden your appeal: why specificity in your Ideal Customer Profile (ICP) actually deepens market connection.* AI as a “BBB+” teammate: using agents for orchestration and research while keeping a human in the loop to elevate the final output to an “A.”Listen to the podcast to find out more.Show Notes from this episode with Brent Keltner, WinalyticsIt was a real pleasure to host Brent Keltner on the Innova.buzz podcast. Brent is someone who clearly doesn’t do things by halves; his kids even say he’s “allergic to half-assed.” That intensity, combined with his background as a qualitative researcher, makes him the perfect guide for navigating the complex world of B2B sales. We sat down to unpack how to move away from “bludgeoning” buyers and instead focus on building buying readiness through authentic, journey-first conversations.Brent kicked things off with a brilliant metaphor from his favorite sport: rugby. Unlike many American sports, rugby is about the flow of the whole team moving in unison through multiple phases. He sees a great go-to-market team the same way: Sales Development Representatives (SDR), sales, marketing, and customer success all working from the same buyer-centric playbook. It’s not about the individual function; it’s about the journey. When that alignment happens, you can feel the “flow” where everyone is focused on helping the buyer win quicker.The Buying Committee: Moving Beyond the Single PersonaWe had a great exchange about the limitations of traditional buyer persona documents. Brent pointed out that while personas matter, accounts buy, individuals do not. In a typical B2B deal, there are six to ten people involved. If your marketing is only speaking to one person, you’re leaving your champion high and dry. We discussed the need for “actionable” enablement documents; a simple front-and-back sheet that an SDR can actually use to connect with an economic buyer or a technical lead, rather than a 50-page slide deck that sits in a drawer.The rest of these show notes continue for paid subscribers, where we unpack the deeper ideas Brent surfaces beneath the surface of his revenue model: how the “rugby metaphor” transforms a fragmented sales team into a single, fluid organism, what it actually takes to arm an SDR with actionable intelligence rather than a static persona document, and why “closing the deal” is rarely the seller’s job to be done. We also dig further into the AI orchestration math, the intent data gap in the modern buyer journey, and what it takes to use AI as a “BBB+” teammate without losing the human heart of the message.If you’re drawn to practical conversations about AI that stay grounded in real-world outcomes, plus the human psychology behind the “low ego learner” and the “guide by the side,” I’d love you to join the inner circle. It’s where we explore the unpolished insights that rarely make it into the public version, the moments that sharpen judgment and keep us honest about what AI can, and cannot, do for our relationships.Maybe they’ll keep your curiosity alive too.Narrow Your Focus to Broaden Your AppealI’ve always found it a bit of a paradox that being more specific helps you reach more people, and Brent nailed it with his phrase: “Narrow your focus to broaden your appeal.” We talked about the fear many entrepreneurs have of “locking out” potential customers by being too niche. Brent’s advice is grounded: focus your proactive targeting and social proof where you have critical mass. If someone outside that niche finds you, you can still choose to work with them, but your message will land much harder when it speaks directly to a specific industry’s problems and uses their language.The “Guide by the Side” vs. The “Sage on the Stage”One of the most profound shifts we discussed was the change in the seller’s role. Brent shared a teaching analogy: the old model was the “sage on the stage” lecturing, while the new model is the “guide by the side.” In a world where 70-80% of the buyer journey is digital and self-educated, sellers don’t close deals; buyers do. Our job is to be the guide, asking the ...
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    49 min
  • Anya Cheng, High-Tech Logic and the Art of Personal Expression - Innova.buzz 701

    Anya Cheng, High-Tech Logic and the Art of Personal Expression - Innova.buzz 701
    Mar 12 2026
    Our guest in this episode is Anya Cheng, Founder and CEO of Taelor, a pioneering menswear subscription service that leverages artificial intelligence to help high-impact individuals move toward their goals with confidence. Before building her own zero-to-one startup, Anya led digital innovation and e-commerce for global giants like Meta, eBay, and Target. She is also an adjunct lecturer at Northwestern University, bringing the logic of data together with the art of personal expression. We explore the intersection of high-level technology and human confidence, the startling environmental impact of unsold fashion inventory, and how AI can act as a sophisticated co-pilot for human stylists to ensure busy professionals always look the part.Key points discussed include:* The “circular” business model of Taelor helps reduce the 30 billion dollars of fashion inventory that goes from factory to landfill annually.* AI serves as a co-pilot for human stylists, managing vast data points on fit, occasion, and quality that are impossible for a human to track alone.* Dressing for the role you want is a psychological tool to combat imposter syndrome and build immediate credibility.Listen to the podcast to find out more.Show Notes from this episode with Anya Cheng, TaelorIt was a real privilege to welcome Anya Cheng to the Innova.buzz podcast. Anya joins us from the San Francisco Bay Area with a background that reads like a roadmap of Silicon Valley success, yet her focus remains firmly on the human element of confidence. Our conversation delved into how she transitioned from managing massive corporate systems at Meta and eBay to creating a personalized AI service that removes the friction of “looking the part” for busy professionals.Anya shared a startling statistic that set the stage for our talk: in the US alone, 30 billion dollars of menswear goes directly from factories to landfills every year. This unsold inventory creates a massive environmental footprint, contributing to 10% of global emissions and 20% of polluted water. Taelor addresses this by creating a rental and subscription model that acts as an outlet for brands and a sustainable choice for consumers. It is a clever intersection of commerce and conservation that allows high-quality garments to live multiple lives rather than ending up as waste.The rest of these show notes continue for paid subscribers, where we unpack the deeper ideas Anya surfaces beneath the surface of her business model: how Taelor’s AI and human stylists operate as a co-pilot loop, what the rental data reveals about true garment quality over time, and why “looking good” is rarely the real job to be done. We also dig further into the sustainability math, the feedback gap in the fashion supply chain, and what it takes to use AI without drifting into confident, wrong answers.If you’re drawn to practical conversations about AI that stay grounded in real-world outcomes, plus the human psychology behind confidence and credibility, I’d love you to join the inner circle. It’s where we explore the unpolished insights that rarely make it into the public version, the moments that sharpen judgment and keep us honest about what AI can, and cannot, do for us.Maybe they’ll keep your curiosity alive too.The Psychology of the “Lucky Shirt” and Professional CredibilityWe discussed the concept of “enclothed cognition”—the idea that what we wear directly impacts how we feel and perform. Anya spoke candidly about her own experience as an immigrant from Taiwan and a female leader in tech, where she used clothing as a tool to navigate imposter syndrome. Whether it is a lawyer fighting for a case or a sales professional heading to a conference, the right outfit serves as a conversation opener and a source of internal strength. Anya’s vision is to help people be successful without the mental load of worrying about their appearance, allowing them to focus entirely on their mission.AI as the Ultimate Stylist’s Co-pilotOne of the most fascinating parts of Taelor’s model is the relationship between the AI and the human stylists. Anya describes it as a flywheel: the human stylists train the AI, and the AI acts as a “guardrail” for the stylists, remembering every specific customer preference, from sleeve length to a dislike of the color green. With 150 brands and 30,000 garments in their system, it would be impossible for a human to curate the perfect selection for every scenario—like a job interview or a TED talk—without the data-crunching power of AI. This partnership ensures that the human element remains in control while the technology handles the complexity.Closing the Feedback Loop in FashionAnya highlighted a major flaw in the traditional fashion supply chain: the lack of feedback. Designers often have no idea why a garment didn’t sell—was the sleeve an inch too long, or the shoulder too tight? Because Taelor is a rental service, they collect real-world data...
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    53 min
  • Robert Lee Camp, Cards of Destiny, Astrology, and AI as an Assistant, Not an Oracle, Innova.buzz 700

    Robert Lee Camp, Cards of Destiny, Astrology, and AI as an Assistant, Not an Oracle, Innova.buzz 700
    Mar 4 2026
    Our guest in this episode is Robert Lee Camp, master of the Cards of Destiny system, software developer, and long time student of astrology. Robert has spent 35 years helping people explore what he describes as a mathematical blueprint reflected in a standard deck of playing cards, and how it connects with astrological influences. We talk about where meaning in the card deck comes from, why “newspaper horoscopes” fail, how he blends card work with astrology for more practical and psychological insight, and where AI fits, both as a coding assistant and as a possible future interface for his style of readings.Key points discussed include:* The playing card deck as a mathematical structure, including claimed correspondences like 52 weeks and 365 total pip values.* The Cards of Destiny concept that month and day of birth map to a “life card”, with multiple birthdays sharing the same card, and why that does not mean identical lives.* A clear critique of generic horoscope columns, they are too broad to be meaningful, and often function as entertainment rather than disciplined interpretation.* AI as a useful helper for code and research, plus a sober warning about errors and confident wrong answers, and why human judgment stays central.Listen to the podcast to find out more.Show Notes from this episode with Robert Lee Camp, Cards of Your DestinyThis conversation with Robert Lee Camp goes to a place we do not visit every week on Innova.buzz, the intersection of esoteric systems, pattern interpretation, and modern tools. Robert is candid about his own pathway, he started with astrology, then encountered an old book, Sacred Symbols of the Ancients (1940s), that connected playing cards with symbolic meaning. That discovery, and the accuracy he felt it had for him, pushed him into decades of study and teaching.He frames the “regular” 52 card deck as more than a game tool, a structure with mathematical features that appear to mirror calendar cycles. From there, he introduces the core idea many listeners will want to test immediately: your month and day of birth maps to a specific card, and there are multiple birthdays that can share the same card. He is careful, though. Same card does not mean same life, or the same outcomes. He describes each card as having a range, a higher and lower expression, plus many variations in between.The deck, the symbols, and what gets lost over timeA strong thread early in our exchange is simple curiosity about origins. Where did this standard deck come from, and why did it settle into this configuration of suits, courts, and numbers. Robert’s view is that much of the original symbolic meaning has been lost, even to modern manufacturers. He offers one concrete example most people recognise visually: the Ace of Spades often being larger and more ornate than the other aces. Manufacturers may say “that’s just how it’s always done,” while Robert argues there is a symbolic reason inside the tradition.We also touch on the fact that not all cultures use the same deck format. That matters, because Robert’s system is tied specifically to the 52 card structure and its internal relationships. Variations, even familiar ones used in certain European games, do not preserve the same correspondences.The rest of these show notes continue for paid subscribers, where we unpack the deeper ideas Robert surfaces beneath the surface of his stories: why the tabloid version of astrology fails, how he blends cards with planetary spreads for psychological insight, and what it really looks like to use AI as a high-speed assistant without losing your human judgment.If you’re drawn to thoughtful conversations about patterns, systems, and the parts of our journey we can’t fully automate, I’d love you to join the inner circle. It’s where we explore the unpolished insights that rarely make it into polished episodes, the moments that sharpen our curiosity and keep us honest as creators.Maybe they’ll keep your curiosity alive too.Blending cards with astrology, and why the tabloid version does not workRobert has an interesting position. He is blunt about generic horoscope columns, in his view, they cannot be valid because they apply to far too many people across a broad birth window. He calls that content made up, and he is not shy about it.At the same time, he speaks from the perspective of someone who has done many readings and has deep respect for more rigorous traditions, including Vedic and Chinese astrology. He describes these as detailed and practical in a way that surprises people who only know the “I’m a monkey” or “you’ll meet a stranger today” versions.Where Robert places his own emphasis is more psychological. Instead of trying to play carnival fortune teller, he aims to help people understand inner patterns, issues under the surface, and the kinds of tensions that can be worked with, so life becomes less reactive and more intentional.The spreads and planetary ...
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    48 min
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