Get InTouch with Terri

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/
• V-Unite Platform: https://v-unite.com

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

Episode Notes:

In this powerful episode of InTouch with Terri, Terri Ross dives into one of the most overlooked yet critical drivers of business success in aesthetics, training that actually impacts performance and profitability. Joined by global innovator and founder of V-Unite, Stephen Handysides, the conversation explores how traditional training methods are failing teams and what modern, immersive, data-driven training looks like in today's fast-paced industry.

Terri and Stephen break down why static, "check-the-box" training doesn't work, and how microlearning, gamification, and AI-driven personalization are transforming the way practices onboard, retain, and grow top talent. From improving employee retention to accelerating competency and increasing revenue, they reveal how the right training systems can shift from being a cost center to a true profit driver.

If you're a med spa owner, private equity group, or aesthetic professional looking to scale your business, improve consistency across teams, and elevate performance, this episode is your blueprint.

Key Points:

• Training isn't an expense, it's your most powerful growth engine.
• Why traditional training methods are broken—and what to replace them with
• How immersive and interactive learning increases retention and engagement
• The direct connection between training, KPIs, and revenue growth
• How to reduce turnover and speed up onboarding success
• Why training must evolve from an "event" into an ongoing performance system
• How AI and data tracking are shaping the future of workforce development

Get InTouch with Terri

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

Episode Notes:

In this episode, Shannon Blake, Director of Medical Spa Partnerships at Podium, shares how AI-driven operating systems are transforming the aesthetic industry. Discover how innovative technology can streamline chaos, boost revenue, and future-proof your practice.

Key Topics

• The chaos caused by fragmented software systems in aesthetic practices and its costly impact
• How Podium's new AI-powered operating system integrates EMR, CRM, and scheduling for seamless management
• The importance of AI in automating repetitive tasks like texting, scheduling, and treatment follow-ups
• Revenue mining: Leveraging AI for proactive patient engagement and increased profitability
• Why practices are losing money with traditional EMRs and how Podium is addressing these pain points
• The role of AI voice technology and its current limitations for real-time communication
• Building a customer-obsessed and agile tech environment to differentiate in a competitive market
• Practical tips for selecting AI-enabled platform solutions and maximizing practice efficiency
• The future of AI in aesthetics: Evolving from automation to revenue generation

Podium's Resources & Links

• Podium's Aesthetic Solutions
• Contact Shannon Blake
• 801-979-8096

Get InTouch with Terri

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

Episode Notes:

What if the biggest thing holding your business back… is happening inside the consultation room?

In this powerful episode of In Touch with Terri, Terri Ross breaks down one of the most critical shifts every aesthetic practice must make: stop selling treatments and start delivering transformation through a proven consultation process.

If your practice is busy but not hitting revenue goals, struggling with low conversions, inconsistent patient outcomes, or weak retention, this episode reveals exactly why.

Terri shares her globally proven consultation framework that has helped practices:

• Increase conversion rates and average patient spend
• Improve patient outcomes and long-term loyalty
• Boost revenue per hour without adding more appointments
• Build a sustainable, high-profit aesthetic business

You'll learn:

• Why transactional consultations are costing you money
• How to uncover a patient's emotional drivers (the real reason they buy)
• The step-by-step blueprint for a high-converting consultation
• How to present treatment plans with authority (without sounding "salesy")
• The key metrics every CEO must track to grow their practice

This episode is a must-listen for med spa owners, aesthetic providers, and practice leaders ready to elevate their business, increase profitability, and create a better patient experience.

If you're ready to stop chasing transactions and start building transformation, this episode is your blueprint.

Get InTouch with Terri

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

Episode Notes:

In this episode of In Touch with Terri, Terri Ross sits down with Tom Terranova of QUAD A to discuss why med spa accreditation is becoming essential as the aesthetics industry grows more rapidly and more complex. They unpack how accreditation supports patient safety, operational excellence, compliance, and long-term business value, while helping practices stand out in an increasingly crowded market. This is a must-listen conversation for aesthetic practice owners and leaders who want to build a business that is not only profitable, but also credible, sustainable, and future-ready.

Get InTouch with Terri!

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

Episode Notes:
Terri Ross brings the heat on one of the biggest revenue leaks in medical aesthetics: selling single treatments instead of leading a structured, outcome-driven consultation. She explains why the consult is the only moment to build trust, uncover emotional motivation, create a phased plan, and increase conversion, retention, and lifetime value.

Get InTouch with Terri!

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

Season 11 Kickoff: Business Evaluation 101
Season 11 starts with one of the most important conversations in aesthetic business success: why every practice needs a comprehensive business evaluation. Terri breaks down what a true evaluation looks like (spoiler: not a surface-level audit), why 90% of practices don't measure their data, and how that leads to chaos, burnout, missed profit, and stalled growth.

If you're serious about 2026 goals, scaling, improving profitability, or becoming exit-ready, this episode is your "lift the hood" moment.

• Why being "busy" doesn't automatically mean you're profitable

• What a real business evaluation includes (a full diagnostic of your practice)

• The most common blind spots costing practices major revenue

• The KPIs that reveal where profit is being drained or blocked

• Why more marketing, more equipment, and more discounting often won't fix the real issue

• How better scheduling, utilization, pricing, and conversion tracking can drive fast gains

• Why retention and patient lifetime value are profit levers most practices ignore

• How aligned compensation plans can reward the right behaviors and stabilize teams

• What you get: questionnaire + financial uploads + formal report + 90-minute findings call + step-by-step action plan

TRC and her team have proven results, and a combined 120 years of experience scaling aesthetic practices. If you are ready for real change and next level growth but you're stuck in the weeds or unsure what's holding you back, the TRC Business Evaluation is your starting point. Ask yourself can you afford not to?

DM "EVALUATE" or visit Terri's Website to learn more about how we've helped hundreds of practices grow with real results.

In this Season 10 finale of InTouch with Terri, Terri Ross delivers a powerful, no-nonsense blueprint for setting goals that actually get executed. If you don't want 2026 to look like a repeat of 2025, this episode walks you through a new way of thinking about growth using directional goals, not wishful revenue targets. Terri breaks down the 10 non-negotiables for building a scalable, profitable aesthetic practice including provider productivity, margin protection, patient lifetime value, operational efficiency, leadership-driven growth, and data-backed decision making. This episode is a must-listen for practice owners who are ready to stop reacting, stop discounting, and start operating like true CEOs.

Guest: Lisa Lickstein — Award-Winning Practice Owner & Visionary Leader
Host: Terri Ross, Founder & CEO of Terri Ross Consulting

Lisa Lickstein, MSW, MBA
Co-owner, Lickstein Plastic Surgery & Medical Spa
Founder, Women in Business Mentorship Academy
Certified Coach + Speaker in Unreasonable Hospitality

Lisa Lickstein is the co-owner of Lickstein Plastic Surgery and Medical Spa, with two locations in South Florida and a thriving team of 40. With dual degrees in social work and finance, Lisa brings a rare mix of emotional intelligence and business acumen to her leadership. Their practice was recently named 2024 Business of the Year by the Palm Beach North Chamber of Commerce — but even with that level of success, Lisa knew something had to shift behind the scenes and she was not above seeking out expert help from TRC.

In this transparent and insightful episode, Lisa opens up about the real challenges aesthetic practices face as they grow — especially when rapid success exposes operational blind spots.

She shares:

• How a failed acquisition deal became a turning point.

• Why the non-surgical side of their practice needed TRC's expertise.

• The tension between managing day-to-day operations and planning for scale.

• And ultimately, why she chose to work with Terri Ross Consulting to course-correct and accelerate growth.

Lisa and Terri dive into the mindset shift that must happen when a practice is struggling or outgrows its existing systems — and how expert consulting gave her the tools, clarity, and partnership she needed to align both sides of the business for future success.

• Success Without Strategy Creates Stagnation
  Even top-tier practices with strong culture and revenue can stall if they're not built for scale. Lisa shares how, despite earning just over 8 figures annually, her practice had room to grow — and needed expert guidance to help her achieve this

• Leadership Doesn't Mean Doing It Alone
  Lisa reveals the decision to seek outside help wasn't a weakness, but a strategic strength. Working with TRC signaled to her team, partners, and potential buyers that she was serious about intentional growth.

• Realized 300% ROI from TRC on EBITDA Growth, Realigned Teams, and a Profitable Exit
  Through TRC's Business Evaluation and ongoing consulting, The Medical Spa team at Lickstein Plastic Surgery saw EBITDA increase by $300,000 – a massive 300% return on their investment with TRC — while realigning internal teams, improving treatment planning, and setting the foundation for a major acquisition.

• Collaboration, Not Replacement
  Lisa applauds TRC's collaborative approach — working seamlessly with existing consultants and ensuring every partner brought their best to the table.

• The Emotional Side of Business
  Describing the consulting experience as "business therapy," Lisa shares how TRC helped restore balance between the surgical and non-surgical sides of the practice — keeping both teams valued and aligned.

• 💰 300% ROI on TRC fees seen in $300,000 EBITDA growth in one year

• 🤝 Successful acquisition secured

• 🧠 Continued partnership with TRC for long-term scalability

• 💬 Elevated communication, treatment planning, and leadership

"If your practice isn't doing well — you need to hire Terri and her team
If your practice is doing well — you still need to hire Terri and her team

You can't lead the growth and scaling of every part of your business alone or without expert help, so why would you want to?

TRC and her team have proven results, and a combined 120 years of experience scaling aesthetic practices. If you are ready for real change and next level growth but you're stuck in the weeds or unsure what's holding you back, the TRC Business Evaluation is your starting point. Ask yourself can you afford not to?

📩 DM "EVALUATE" or visit Terri's Website to learn more about how we've helped hundreds of practices grow with real results.