Get InTouch with Terri

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/
• V-Unite Platform: https://v-unite.com

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

Episode Notes:

In this powerful episode of InTouch with Terri, Terri Ross dives into one of the most overlooked yet critical drivers of business success in aesthetics, training that actually impacts performance and profitability. Joined by global innovator and founder of V-Unite, Stephen Handysides, the conversation explores how traditional training methods are failing teams and what modern, immersive, data-driven training looks like in today's fast-paced industry.

Terri and Stephen break down why static, "check-the-box" training doesn't work, and how microlearning, gamification, and AI-driven personalization are transforming the way practices onboard, retain, and grow top talent. From improving employee retention to accelerating competency and increasing revenue, they reveal how the right training systems can shift from being a cost center to a true profit driver.

If you're a med spa owner, private equity group, or aesthetic professional looking to scale your business, improve consistency across teams, and elevate performance, this episode is your blueprint.

Key Points:

• Training isn't an expense, it's your most powerful growth engine.
• Why traditional training methods are broken—and what to replace them with
• How immersive and interactive learning increases retention and engagement
• The direct connection between training, KPIs, and revenue growth
• How to reduce turnover and speed up onboarding success
• Why training must evolve from an "event" into an ongoing performance system
• How AI and data tracking are shaping the future of workforce development

Get InTouch with Terri

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

Episode Notes:

In this episode, Shannon Blake, Director of Medical Spa Partnerships at Podium, shares how AI-driven operating systems are transforming the aesthetic industry. Discover how innovative technology can streamline chaos, boost revenue, and future-proof your practice.

Key Topics

• The chaos caused by fragmented software systems in aesthetic practices and its costly impact
• How Podium's new AI-powered operating system integrates EMR, CRM, and scheduling for seamless management
• The importance of AI in automating repetitive tasks like texting, scheduling, and treatment follow-ups
• Revenue mining: Leveraging AI for proactive patient engagement and increased profitability
• Why practices are losing money with traditional EMRs and how Podium is addressing these pain points
• The role of AI voice technology and its current limitations for real-time communication
• Building a customer-obsessed and agile tech environment to differentiate in a competitive market
• Practical tips for selecting AI-enabled platform solutions and maximizing practice efficiency
• The future of AI in aesthetics: Evolving from automation to revenue generation

Podium's Resources & Links

• Podium's Aesthetic Solutions
• Contact Shannon Blake
• 801-979-8096

Get InTouch with Terri

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

Episode Notes:

What if the biggest thing holding your business back… is happening inside the consultation room?

In this powerful episode of In Touch with Terri, Terri Ross breaks down one of the most critical shifts every aesthetic practice must make: stop selling treatments and start delivering transformation through a proven consultation process.

If your practice is busy but not hitting revenue goals, struggling with low conversions, inconsistent patient outcomes, or weak retention, this episode reveals exactly why.

Terri shares her globally proven consultation framework that has helped practices:

• Increase conversion rates and average patient spend
• Improve patient outcomes and long-term loyalty
• Boost revenue per hour without adding more appointments
• Build a sustainable, high-profit aesthetic business

You'll learn:

• Why transactional consultations are costing you money
• How to uncover a patient's emotional drivers (the real reason they buy)
• The step-by-step blueprint for a high-converting consultation
• How to present treatment plans with authority (without sounding "salesy")
• The key metrics every CEO must track to grow their practice

This episode is a must-listen for med spa owners, aesthetic providers, and practice leaders ready to elevate their business, increase profitability, and create a better patient experience.

If you're ready to stop chasing transactions and start building transformation, this episode is your blueprint.