“It’s actually not the journalist’s job to promote your business.”

Kate Engler Top Five Tips For Getting Media Coverage Without Needing an Expensive PR Agency – yes you CAN do it yourself

1. Pitch useful expertise, not your business

2. Back yourself

3. You don’t need an expensive PR agency to get coverage

4. Write a proper media pitch in the third person

5. Use AI carefully

TIME STAMP SUMMARY

01:40 Changing how you pitch is important

05:50 Overcoming Imposter Syndrome

10:12 Effective Media Pitching Strategies

15:48 Writing Professional Media Releases

21:17 The Role of AI in Media

Where to find Kate?

Website https://meetthepressmasterclass.com.au/

LinkedIn https://au.linkedin.com/in/kate-engler-publicity

Kate Engler Bio

In a nutshell, Kate breaks the rules of how businesses get publicity.

Her MEET THE PRESS MASTERCLASS links journos directly with hand-selected business owners and allows journalists to hear multiple pitches in one go - direct from the client, with no ‘PR whitewashing’ and no more 'dud' pitches.

What do journalists get out of this? Qualified businesses with juicy stories that they can immediately take to their viewers, readers or listeners.

Kate challenges the way publicity is harnessed by businesses, by giving them access to thousands of dollars of free media exposure without using the traditional PR agency model or needing her assistance beyond her highly regarded MasterClass.

(Yep - that means her MasterClass is an ‘upsell free zone’ – Quite refreshing don’t you think?)

After many years working in corporate PR on both sides of the country with internationally recognised brands including World Vision, P&O Cruises, the Make-A-Wish Foundation, the Starlight Children’s Foundation, BedShed, Homeloans Ltd, Australand, Sanwa Vines, and Dilmah Tea, Kate now puts the power of the media into the hands of everyday business owners so they can easily and quickly generate their own media coverage.

Every year, her MasterClass graduates regularly feature across thousands of hours of TV and radio time, and hundreds of pages of national, local and specialty newspapers and magazines including some of Australia’s biggest TV shows including The Project, A Current Affair, The Today Show, Ticker TV, Sunrise and ABC News 24, Daily Mail, Body & Soul and Prevention magazine, Inside Small Business and SmartCompany.

They have been interviewed on numerous radio stations including 3AW, 2UE, 6PR, ABC Radio around the country and 4BC and featured in the nation’s biggest circulating newspapers including The Age, The Sydney Morning Herald, The Courier Mail, The Australian, Herald Sun and Daily Telegraph as well as many local newspapers.

They have also found extremely valuable exposure in many specialist publications and on online news and industry sites.

Better still, a growing number of Kate’s MasterClass graduates are now asked to appear regularly in the medial as experts in their field.

You will find Kate to be an engaging, generous presenter with a warm, welcoming and surprisingly (for a PR person) genuine nature.