Identifying Points of Connection
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Identifying Points of Connection
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Kayleigh and Jae talk through why the instinct to just "refresh" your website or socials at the start of a new year can leave you stuck in the same maze — and why reflection, not editing, is the real first step.
They unpack how to identify who you've genuinely loved working with, and how that leads to real, felt points of connection with the people you want to attract.
In this episode, we talk about:
Why diving straight into edits and changes rarely fixes your real problem
How reflecting on who you've enjoyed working with reveals your true points of connection
The difference between your personal personality and your brand personality — and how to balance both
Why working with a communications-focussed designer (not just any designer) makes all the difference
Come sit with us.
Got a question, a reaction, or a story of your own after listening? We want to hear it — drop a comment or send us a message on Instagram.
And if you're ready for a brand that reflects who you truly are, DM us "glow up" to start the conversation.
Connect with us:
Kayleigh Hall — hallcreative.co.uk
Jae Gibbs — empoweringpurpose.co.uk
Follow along on Instagram and LinkedIn
Keep glowing. In your own way, on your own terms.
