Épisodes

  • The Silent Recession: Why DFW Real Estate is Harder Now Than 2008

    The Silent Recession: Why DFW Real Estate is Harder Now Than 2008
    Feb 18 2026
    Are you feeling the "silent recession" in the DFW housing market? In this episode of This Week in DFW Real Estate, hosts Nick Good and Brian Force reveal why today’s market is technically more difficult than the 2008 Great Recession—and exactly what you need to do to thrive.

    Nick and Brian break down why most agents have a "conversation problem," not a production problem. Learn the exact "12 and 2" framework to ensure your pipeline never runs dry by simply serving the people who already know, like, and trust you.

    In this episode, you’ll learn:
    ✅ The Silent Recession: Why auto repossessions and credit card debt are signaling a shift in seller motivation.
    ✅ The 12 & 2 Rule: How to turn every 12 people in your database into 2 deals per year.
    ✅ Referral Activation: Practical scripts for calling your past clients—even if it's been 5 years.
    ✅ Event Marketing: Why "one-to-many" events like pickleball tournaments and financial seminars beat cold calling.
    ✅ KPIs for Success: Why one hour of intentional prospecting is better than 8 hours of distraction.

    Join the DFW Realtors Facebook Group: https://www.facebook.com/groups/531847711158328
    Homeward Property Management: homewarddfw.com
    ProCare Home Solutions: https://procaredfw.com/
    TORE Studios:https://torestudios.com/

    Chapters
    0:00 - Living through a "Silent Recession"
    1:30 - Jazz clubs and upcoming DFW meetups
    4:30 - Interest rates are NOT the problem
    7:00 - Economic warning signs: Auto repossessions at record highs
    9:00 - Comparing today’s market to 2007-2010
    12:50 - Why referral leads convert 10x faster than online leads
    14:45 - How to offer "value" when calling your database
    16:45 - The script for asking for referrals
    19:45 - Why agents are "junkies" for cold leads
    21:40 - Creating a weekly newsletter your clients actually want
    24:00 - Case Study: Financial seminars and pickleball tournaments
    26:30 - Curating vs. Creating: Bringing in outside experts
    28:40 - Dealing with the "Inner Monologue" of fear
    31:45 - KPI Metrics: The math behind 30 deals a year
    33:15 - The "12 and 2" database strategy
    35:30 - Why you must audit your past client list
    39:00 - The "Video CMA" strategy to double your database
    45:50 - Can you have your "Best Year Ever" in 2026?
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    51 min
  • Stop Waiting for Interest Rates: How to Close Deals in DFW Right Now

    Stop Waiting for Interest Rates: How to Close Deals in DFW Right Now
    Feb 16 2026
    Are you blaming the slowdown in your business on interest rates? In the debut episode of This Week in DFW Real Estate, hosts Nick Good and Brian Force challenge Dallas-Fort Worth agents to stop waiting for the market to change and start becoming high-value problem solvers.

    With over 34 combined years of experience and 5,000+ homes closed, Nick and Brian break down why the "normalization" of the DFW market is actually your biggest opportunity to gain market share.

    In this episode, we discuss:
    ✅ The Fed Reality Check: Why a new Fed chair doesn't mean immediate rate drops.
    ✅ The 3 Variables of Affordability: Why interest rates are the most "incendiary" factor compared to wages and asset prices.
    ✅ DFW Market Data: A look at why median sales prices have dropped $40,000 since the 2022 peak.
    ✅ Tactical Wins: How to use the average 7% seller concession to fund 2/1 rate buydowns and close more buyers.
    ✅ Plugging In: Why being "99% in" means you’re actually "100% out" of the business.

    Join the Community: Connect with us and other high-producing agents in the DFW Realtors Facebook Group. Search "DFW Realtors" on Facebook to collaborate, share wins, and get tactical advice every week.

    About Your Hosts:
    • Brian Force: Executive Director of Productivity at United Real Estate with 14 years of experience.
    • Nick Good: Owner of The Good Home Team at eXp Realty with 20+ years in the industry.

    Links Mentioned:
    • Join our Facebook Group: https://www.facebook.com/groups/531847711158328
    • Property Management Needs: homewarddfw.com


    #DFWRealEstate #RealEstateAgents #DallasHousingMarket #RealEstatePodcast #markettrends2026

    CHAPTERS
    0:00 - Are you a "Rate Waiter"?
    1:00 - Introduction to This Week in DFW Real Estate
    1:50 - The DFW Realtors Facebook Community
    3:00 - Why agents are blaming interest rates
    4:20 - The reality of the current market
    5:30 - "Everything is on sale": A buyer's mindset
    6:30 - The 99% in vs. 100% out rule
    8:00 - Training and becoming a professional salesperson
    9:30 - Making a complicated market digestible
    10:30 - Why we don't need interest rates to drop
    11:30 - Positioning yourself as a high-value agent
    12:50 - Less competition in a shrinking market
    14:30 - Picking up market share from silent exits
    15:30 - Education: The key to better conversations
    16:45 - Becoming the "Economic Advisor of Choice"
    18:00 - Historical impact of new Fed Chairs
    19:30 - The cost of waiting for buyers
    21:00 - The 3 variables of affordability
    22:30 - Organic vs. inorganic economic factors
    24:30 - Why a balanced market beats cheap money
    26:30 - DFW Market Data: The $40k price drop
    27:30 - Stop pretending home values only go up
    29:00 - National trends: Mortgage applications up 19%
    31:30 - Reaching out to your database for refinances
    33:00 - The strategy for 7% seller concessions
    34:30 - DFW Months of Supply & Inventory trends
    36:40 - Why buyers are secretly returning to the market
    39:00 - Case Study: Closing costs & DPA programs
    41:30 - Long-term appreciation lines (2016-2026)
    42:50 - Meet Brian Force: 14 years in real estate
    43:40 - Meet Nick Good: 22 years in the business
    45:00 - Accidental Landlords & Property Management
    46:30 - Closing advice for DFW agents
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    50 min