The Silent Recession: Why DFW Real Estate is Harder Now Than 2008
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Nick and Brian break down why most agents have a "conversation problem," not a production problem. Learn the exact "12 and 2" framework to ensure your pipeline never runs dry by simply serving the people who already know, like, and trust you.
In this episode, you’ll learn:
✅ The Silent Recession: Why auto repossessions and credit card debt are signaling a shift in seller motivation.
✅ The 12 & 2 Rule: How to turn every 12 people in your database into 2 deals per year.
✅ Referral Activation: Practical scripts for calling your past clients—even if it's been 5 years.
✅ Event Marketing: Why "one-to-many" events like pickleball tournaments and financial seminars beat cold calling.
✅ KPIs for Success: Why one hour of intentional prospecting is better than 8 hours of distraction.
Join the DFW Realtors Facebook Group: https://www.facebook.com/groups/531847711158328
Homeward Property Management: homewarddfw.com
ProCare Home Solutions: https://procaredfw.com/
TORE Studios:https://torestudios.com/
Chapters
0:00 - Living through a "Silent Recession"
1:30 - Jazz clubs and upcoming DFW meetups
4:30 - Interest rates are NOT the problem
7:00 - Economic warning signs: Auto repossessions at record highs
9:00 - Comparing today’s market to 2007-2010
12:50 - Why referral leads convert 10x faster than online leads
14:45 - How to offer "value" when calling your database
16:45 - The script for asking for referrals
19:45 - Why agents are "junkies" for cold leads
21:40 - Creating a weekly newsletter your clients actually want
24:00 - Case Study: Financial seminars and pickleball tournaments
26:30 - Curating vs. Creating: Bringing in outside experts
28:40 - Dealing with the "Inner Monologue" of fear
31:45 - KPI Metrics: The math behind 30 deals a year
33:15 - The "12 and 2" database strategy
35:30 - Why you must audit your past client list
39:00 - The "Video CMA" strategy to double your database
45:50 - Can you have your "Best Year Ever" in 2026?
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