🚀How AI Created a Billion-User Marketing Channel - and CMOs Miss ItIn this conversation, Alex Sherman, CEO at Bluefish AI, and host Johannes Deubener explore the seismic shift happening in marketing right now, and why 2026 is make-or-break for every CMO and marketer.
Chapters00:00 Introduction: AI Marketing Channel Revolution
00:59 Welcome and Introduction of Alex Sherman
01:23 Alex's Origin Story
03:30 The Evolution of Technology
04:34 From European History to Enterprise Software
05:20 An "Accidental" Entrepreneur: His Path to Startups
06:47 Alex's "Pirate" Philosophy: Building Against the Odds
08:54 Flying Through the Storm: Leadership in Uncertainty
11:45 Leadership in the AI Age: Absorbing Stress and Filtering Noise
12:47 AI Marketing: The New Content Paradigm
16:41 The Wake-Up Call: 66% of Shoppers Use AI
17:03 From Novel Idea to Essential Channel
20:20 How Alex used Deep Customer Discovery to get started
23:17 The Bluefish Platform: Visibility and Influence Across the AI Ecosystem
26:13 The Attribution Problem: Tracing Marketing Impact in AI
29:47 Alex's Message to CMOs
33:21 Early Mover Advantage: Data Quality and Learning Curves
36:47 The Attention Economy vs. Agent Economy
40:19 The Future of Brand Storytelling in an AI World
45:09 Regaining Control: Putting Brands Back in the Driver's Seat
47:57 Real-Time Marketing: From Planned Campaigns to Continuous Optimization
51:59 The End of Paid Ads?
55:13 Alex's Advice for AI Founders
57:23 Closing Remarks
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Don't be shy and come say hi:
Connect with Johannes: https://www.linkedin.com/in/johannesdeubener/
Follow Alex: https://www.linkedin.com/in/alsherman/
Check out Bluefish AI: https://www.bluefishai.com/
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Tags: #AIMarketing #EnterpriseAI #MarketingStrategy #CMO #ChatGPT #Podcast #Leadership #Innovation #BusinessStrategy