In this conversation, Alex Sherman, CEO at Bluefish AI, and host Johannes Deubener explore the seismic shift happening in marketing right now, and why 2026 is make-or-break for every CMO and marketer.

00:00 Introduction: AI Marketing Channel Revolution

00:59 Welcome and Introduction of Alex Sherman

01:23 Alex's Origin Story

03:30 The Evolution of Technology

04:34 From European History to Enterprise Software

05:20 An "Accidental" Entrepreneur: His Path to Startups

06:47 Alex's "Pirate" Philosophy: Building Against the Odds

08:54 Flying Through the Storm: Leadership in Uncertainty

11:45 Leadership in the AI Age: Absorbing Stress and Filtering Noise

12:47 AI Marketing: The New Content Paradigm

16:41 The Wake-Up Call: 66% of Shoppers Use AI

17:03 From Novel Idea to Essential Channel

20:20 How Alex used Deep Customer Discovery to get started

23:17 The Bluefish Platform: Visibility and Influence Across the AI Ecosystem

26:13 The Attribution Problem: Tracing Marketing Impact in AI

29:47 Alex's Message to CMOs

33:21 Early Mover Advantage: Data Quality and Learning Curves

36:47 The Attention Economy vs. Agent Economy

40:19 The Future of Brand Storytelling in an AI World

45:09 Regaining Control: Putting Brands Back in the Driver's Seat

47:57 Real-Time Marketing: From Planned Campaigns to Continuous Optimization

51:59 The End of Paid Ads?

55:13 Alex's Advice for AI Founders

57:23 Closing Remarks

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Don't be shy and come say hi:

Connect with Johannes: https://www.linkedin.com/in/johannesdeubener/

Follow Alex: https://www.linkedin.com/in/alsherman/

Check out Bluefish AI: https://www.bluefishai.com/

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Tags: #AIMarketing #EnterpriseAI #MarketingStrategy #CMO #ChatGPT #Podcast #Leadership #Innovation #BusinessStrategy