Why Ad Legend Keith Cartwright Wants Your Ideas to Scare Him
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Why Ad Legend Keith Cartwright Wants Your Ideas to Scare Him
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Why does advertising legend Keith Cartwright want young creatives to bring him ideas that scare him?
Keith Cartwright, Founder and Chief Creative Officer of CARTWRIGHT, joins The Last Advertising Podcast Ever to share lessons from a career spanning Wieden+Kennedy, 72andSunny, The Martin Agency, and some of the most celebrated creative work in advertising.
Keith reveals what he looks for when hiring art directors and copywriters, why he weighs the interview more heavily than the portfolio, and why ambition, curiosity, and creative taste are essential to making great work.
We also discuss how to break into advertising in the age of AI, why the first 1,000 sketches don't count, and how great creative directors encourage their teams to develop ambitious ideas.
Plus, Keith takes us behind the scenes of his Michael Jordan campaign featuring Charlie Murphy as Leroy Smith, explaining how an idea outside the original budget became one of his most memorable projects.
Whether you're an aspiring creative, advertising student, art director, copywriter, or creative director, this conversation is packed with practical advice for building a career in advertising.
Watch the 500+ other last interviews at https://thelastadvertisingpodcast.com/
