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Most retail turnarounds start in the wrong place.

A new promotion. A new planogram. A new customer service initiative with a snappy name and a laminated poster for every staffroom.

Jim Collins spent five years studying companies that went from good to truly great — and found something uncomfortable: the strategy is almost never the problem. The people almost always are.

In Episode 2 of our Good to Great: The Retail Edition mini-series, we tackle First Who, Then What — and what it really means to build a retail team that doesn't need managing into performance.

In this episode:

✅ Why great retail companies sorted the bus before they sorted the strategy

✅ The three ways retail keeps getting this wrong — the loyalty trap, the performance excuse, and the wrong hire

✅ A real story about a fresh food department that transformed — not through training, but through honesty

✅ The difference between being tough and being rigorous — and why it matters

✅ The Bus Audit — 5 actions you can take this week

🔁 Part of our From Good to Great: The Retail Edition mini-series — translating Jim Collins' landmark research into practical retail leadership.

Episode 1: Why Your Best Store Is Probably Your Biggest Problem — available now.

Episode 3: The Number Your Store Is Afraid to Look At — coming next.

🔔 Subscribe for new episodes every two weeks | retail101online.com

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