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The Values of a Marketing Leader Podcast

The Values of a Marketing Leader Podcast

De : Eddie Guevarra
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 I've never had a marketing leader I truly looked up to. Let that sink in. I spent years climbing the ladder. Learning the tools. Mastering the tactics. But nobody ever taught me the values that make a leader worth following. So I went looking for answers. The Values of a Marketing Leader was born from one question I couldn't shake: What does it actually take to become a high-performing marketing leader? Not the skills. Not the tech stack. The values. This podcast is based on original research from my MSc dissertation as part of the MSc in Leading Sales Transformation. Through conversations with CMOs, VPs, and senior marketers across the globe, I uncovered four values that matter most: Integrity. Impact. Originality. Empowerment. Together, they form the IIOE framework. A values-driven approach to marketing leadership built from real stories, real struggles, and real breakthroughs. Each episode, I pull back the curtain on the pivotal moments that shaped how today's best marketing leaders think, decide, and lead. The career-defining failures. The quiet choices that built trust, or broke it. The beliefs they hold when nobody's watching. I've already spoken to 40+ senior marketing professionals. And I'm just getting started. Every new conversation adds to the research and keeps this framework alive. If you're tired of leadership advice that sounds good but means nothing, join me. Subscribe. Reflect. Lead differently.© 2026 Eddie Guevarra
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    Épisodes
    • Not another Marketing podcast... Here's why I created it and why it's different

      Not another Marketing podcast... Here's why I created it and why it's different
      Jan 21 2026

      Look, I get it. There are thousands of marketing podcasts out there. The last thing the world needs is another one telling you which tactics to use or what the algorithm wants this week.

      This isn't that.

      I've never had a marketing leader I truly looked up to. Thirteen years in marketing, and not one. That gap bugged me for a long time—until I decided to do something about it.

      In this trailer, I explain why I spent the best part of a year interviewing 40+ CMOs, VPs, and senior marketers about the values that actually shape how they lead. What emerged was the IIOE framework (Integrity, Impact, Originality, Empowerment) and a whole new way of thinking about marketing leadership.

      This podcast isn't about tactics. It's about the stuff nobody talks about. The beliefs that guide how you lead when there's no playbook.

      If that sounds like something you've been looking for, hit subscribe.

      In this episode:

      • Why I created this podcast (and why it's not like the others)
      • The question that kicked off my MSc research
      • What the IIOE framework is and where it came from
      • What you can expect from future episodes


      You can read more about the research project and some of my thoughts here: https://medium.com/@eddieguevarra.mktg
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      3 min
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