Couverture de Not another Marketing podcast... Here's why I created it and why it's different

Not another Marketing podcast... Here's why I created it and why it's different

Not another Marketing podcast... Here's why I created it and why it's different

Écouter gratuitement

Voir les détails

À propos de ce contenu audio

Look, I get it. There are thousands of marketing podcasts out there. The last thing the world needs is another one telling you which tactics to use or what the algorithm wants this week.

This isn't that.

I've never had a marketing leader I truly looked up to. Thirteen years in marketing, and not one. That gap bugged me for a long time—until I decided to do something about it.

In this trailer, I explain why I spent the best part of a year interviewing 40+ CMOs, VPs, and senior marketers about the values that actually shape how they lead. What emerged was the IIOE framework (Integrity, Impact, Originality, Empowerment) and a whole new way of thinking about marketing leadership.

This podcast isn't about tactics. It's about the stuff nobody talks about. The beliefs that guide how you lead when there's no playbook.

If that sounds like something you've been looking for, hit subscribe.

In this episode:

  • Why I created this podcast (and why it's not like the others)
  • The question that kicked off my MSc research
  • What the IIOE framework is and where it came from
  • What you can expect from future episodes


You can read more about the research project and some of my thoughts here: https://medium.com/@eddieguevarra.mktg
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Aucun commentaire pour le moment