Most companies managing their supply chain are living in six different platforms and can't get a clear picture of what's actually happening with their freight.If your logistics stack requires six additional software licenses just to function, you're not alone - and there's a better way.

In this episode of IT Unplugged, Brandon sits down with Tyler Shanle, Director of Solutions at M2 Logistics, to talk about what's broken in the TMS industry and how Encompass - M2 Logistics' total supply chain management solution - is being built to fix it.

Tyler brings 15 years of logistics and supply chain experience across global enterprises and small-to-mid-market shippers. He breaks down why most TMS platforms force customers to conform to their standards, why small and mid-sized businesses deserve enterprise-grade tools without enterprise price tags, and what questions every shipper should be asking before signing a TMS contract.
In this episode:

• What makes Encompass different from every other TMS on the market
• Why most TMS providers are only selling you the core - and hiding the real cost of add-ons
• How M2 Logistics' 3PL experience gives them insight no pure software company has
• What M2 Waypoint is and why seamless ERP and e-commerce integration changes everything
• The one question every shipper should ask a TMS vendor before buying
• How real-time visibility actually works in practice
• How clean data and API integration are setting the foundation for AI in logistics

If you're managing freight on spreadsheets, drowning in disconnected platforms, or just wondering if there is a better way, this episode is for you.

🎙️ IT Unplugged is brought to you by M2 Technology - IT that's approachable.

Listen to IT Unplugged: Spotify | Apple Podcasts | YouTube | Wherever you get your podcasts

YouTube Link Below!

https://youtu.be/3TbBE8q1474

📞 920-362-6869 | m2.technology/get-in-touch

Most business owners know they need a website, but a lot don't know where to start or how to optimize their website.

In this episode of IT Unplugged, Brandon sits down with CJ, co-founder of WiscWebs and M2 Technology's marketing partner, to break down what actually drives SEO results for small and mid-sized businesses, how AI is changing content creation, and what separates a website that generates leads from one that just sits there.

CJ has spent his career at the intersection of sales and marketing, and he's built websites across every business model - lead generation, e-commerce, SaaS, and validation sites. He explains why most businesses are asking the wrong questions about their website, how Google really decides who ranks, and why using AI to write your marketing content without a human editor is a fast track to looking unprofessional.

In this episode:

• The four types of websites and why the difference matters for your business
• What SEO actually is and what elements actually matter
• How to create blog content that ranks versus content that just exists
• Where AI helps in marketing and where it will get you in trouble
• How to tell if your website is actually doing it's job
• Why the question is "are you using AI effectively?" rather than, "are you using AI?"

Whether your running a Wix site you built years back or getting serious about generating leads online, this episode will change how you think about your web presence.

🎙️ IT Unplugged is brought to you by M2 Technology - IT that's approachable.

Listen to IT Unplugged: Spotify | Apple Podcasts | YouTube | Wherever you get your podcasts

https://youtu.be/M1KVTleVfjs

📞 920-362-6869 | m2.technology/get-in-touch

Everybody has access to the same market data. The same tools. The same rate indexes. So what actually separates the companies winning in logistics right now?

In this episode IT Unplugged, Brandon sits down with Alyssa, Director of Market Intelligence at M2 Logistics, to talk about what it really takes to turn data into decisions. Alyssa's background spans across finance, commodities trading, and logistics analytics. She brings a refreshingly honest take on where most organizations are leaving value on the table.

Also getting into how M2 Logistics is using automation to respond faster and price smarter, why the talent conversation is more important than the technology conversation. While also touching on what happens when you finally close the gap between the people building your reports and the people who need to act on them.

In this episode:

• How automation removed bias from their pricing process
• Getting an RFP process from hours down to 20 minutes
• What to ask your logistics partner about technology
• AI agents
• Autonomous trucking

If you've ever wondered whether your team is getting real value out of the tools you've invested in, this one is for you.

🎙️ IT Unplugged is brought to you by M2 Technology - IT that's approachable.

Listen to IT Unplugged: Spotify | Apple Podcasts | YouTube | Wherever you get your podcasts

YouTube Link Below!

https://youtu.be/jBEoU1GYjI4

📞 920-362-6869 | m2.technology/get-in-touch