Gee Ranasinha is CEO of Kexino, a full-service marketing services provider and a marketing technology developer that helps start-ups and small-to-medium-sized businesses located in North America, Europe, and Australia understand and deploy next-generation marketing and communications capabilities within - and across - their organizations. A combination of brand management, behavioral science, marketing strategy and execution, and business development.

In this episode of the Hyperdrive Minds podcast, Gee discusses the evolution of marketing, emphasizing that while tactics may change, the core principles of marketing remain the same. He highlights the importance of understanding the difference between marketing and promotion, the significance of customer research, and the concept of costly signaling. G. also addresses common mistakes made by startups, the current crisis in marketing, and the role of emotion in effective messaging. He shares insights on navigating marketing budgets, the importance of defining ideal customer profiles, and the impact of zero click marketing and AI. The conversation concludes with a focus on the value of building relationships in business and the need for marketers to listen to their customers.

Find Guest Here:

Website: https://www.linkedin.com/in/ranasinha/

Created by Blake Williams

Website: https://linktr.ee/blakewilliamshq

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Website: https://hyperdriverecruiting.com

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Listen to Hyperdrive Minds Podcast

Website: https://rss.com/podcasts/hyperdrive-minds

Chapters:

00:00 Introduction to Gee Ranasinha and Kexino

03:05 The Evolution of Marketing: Myths and Realities

05:49 Understanding Marketing vs. Promotion

08:50 The Importance of Customer-Centric Marketing

11:40 The Power of Direct Mail in Modern Marketing

14:57 Costly Signaling: The Psychology Behind Marketing

17:53 Common Mistakes Startups Make in Marketing

20:58 The Crisis in Marketing: Misunderstandings and Missteps

23:47 Determining Your Marketing Budget

44:07 Finding Your Unique Marketing Recipe

44:55 Understanding Marketing Timelines

48:17 Defining Your Ideal Customer Profile

49:45 The Importance of Niche Marketing

53:31 The Role of Distinctive Brand Assets

54:28 Leveraging AI in Marketing

57:37 Navigating Brand Changes and Customer Perception

57:54 The Shift to Zero Click Marketing

01:01:53 Understanding Dark Social

01:05:28 The Influence of Personal Interests on Business

01:09:24 Valuable Lessons from Sales Experience

01:10:26 The Importance of Listening to Customers

Scott Jones is the VP of Product at Realeyes, a pioneering Vision AI company, Scott is building a new platform business enabling plug-and-play of lightweight, market-leading Vision AI models for human measurement of Attention, Emotion and Identity. Scott works closely with the co-founders in driving product, sales, marketing, partnerships and new business development in verticals including consumer apps, gaming, consumer & business insights research, media, retail, ed-tech, wellbeing / mental health, automotive and more. Scott is a seasoned leader with over two decades of expertise in product development, strategy, innovation, marketing, analytics and operations across diverse sectors. His journey, marked by success in startups and global enterprises, is defined by the creation and growth of impactful products across a variety of domains and verticals including AI, software, hardware / IoT, platforms, SaaS, adtech / martech, the cloud, and e-commerce. He loves to solve compelling problems and create value for customers and stakeholders. He is also a professional musician and artist.

In this episode of the Hyperdrive Minds podcast, Scott Jones shares his journey from aspiring musician to product management in the tech industry. He discusses the importance of creativity, flow state, and building effective product teams in startups. The conversation also delves into the current job market, the applications of Vision AI at Realeyes, and the ethical considerations surrounding synthetic data. Scott emphasizes the need for high-quality data in AI models and reflects on the future implications of AI on the job market, advocating for a positive mindset in navigating these changes.

GUEST:

Scott Jones, VP of Product at Realeyes

LinkedIn: https://www.linkedin.com/in/scottjeezey/

Website: http://www.realeyesit.com

HOST: Blake Williams, Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Hyperdrive Minds Podcast host

Website: https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Avoid the Resume Black Hole, Double Your Interviews, and Accelerate Your Job Search with an HR Approved Resume & LinkedIn Profile.

Website: https://HRapproved.com

Hire Revenue Generating Talent or Find Your Next Career Opportunity with Hyperdrive Recruiting - Fastest Recruiting in the Galaxy.

Website: https://hyperdriverecruiting.com

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, Substack, and RSS. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.

Website: https://rss.com/podcasts/hyperdrive-minds

Keely Flood runs a recruitment agency and coaching business. He has a decade of experience in new client acquisition sales, helping generate over 10 million in revenue within the recruitment industry. Over the 10 year period, he has broken into over 100 new accounts and trained over 40 other individuals to do the same. He is intimately familiar with the challenges and hurdles faced when building a book of business, acquiring new clients, and implementing a sales system that can be scaled as your company scales. He brings that experience to a small number of early stage, growth focused recruitment companies. He partners with solo-operators and owners as an advisor and mentor assisting them in their growth phase.

GUEST:

LinkedIn: https://www.linkedin.com/in/keely-flood/

Website: https://stan.store/SystematicRecruiter

HOST:

Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Linktree: https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Avoid the Resume Black Hole & Double Your Interviews with HR Approved

Website: https://HRapproved.com

Find Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, Substack, and RSS. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X. Podcast

Website: https://rss.com/podcasts/hyperdrive-minds